Country Profile: Spirits Sector in Ukraine

Country Profile: Spirits Sector in Ukraine

Oct 2017 GlobalData Alcoholic Beverages100 Pages Price :
$ 875
Country Profile: Spirits Sector in Ukraine

Summary

The sector is driven by growing disposable income of Ukrainians led by improving economy of the country. A large base of young population is also contributing to the sector growth. Of the eight markets Vodka is the largest in both value and volume terms, while Whiskey market is forecast to register the fastest growth in value terms, during 2016-2021. Hypermarkets & Supermarkets the leading channel for the distribution of Spirits sector in the country. Glass is the only package material used in the sector. Bayadera Group , Nemiroff and Olimp Company Prime Llc are the leading market players in the spirits sector in Ukraine

GlobalDatas Country Profile report on the Spirits sector in Ukraine provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

- The Spirits sector in Ukraine is forecast to grow at 5.8% CAGR in value terms during 2016-2021
- Of the eight markets, Vodka was the largest in value terms, in 2016.
- Hypermarkets & Supermarkets accounted for the leading share in the distribution of Spirits in Ukraine.
- Glass is the most commonly used package material in the Ukrainian Spirits sector.
- Khlibniy Dar is the leading brand in the Ukrainian Spirits sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Ukraine in the global and regional context 3
3.1. Ukraines share in the Global and Eastern European Spirits sector 3
3.2. Ukraine compared to other leading countries in Eastern Europe 4
4. Market size analysis - Spirits sector 5
4.1. Value and volume analysis - Spirits sector in Ukraine 5
4.2. Per capita consumption - Ukraine compared to Eastern Europe and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Spirits sector 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Brandy 11
5.3. Market analysis: Gin & Genever 13
5.4. Market analysis: Liqueurs 14
5.5. Market analysis: Rum 16
5.6. Market analysis: Specialty Spirits 18
5.7. Market analysis: Tequila & Mezcal 20
5.8. Market analysis: Vodka 21
5.9. Market analysis: Whiskey 23
6. Distribution analysis 25
6.1. Distribution channel share analysis: Spirits 25
6.2. Distribution channel share analysis: Brandy 26
6.3. Distribution channel share analysis: Gin & Genever 27
6.4. Distribution channel share analysis: Liqueurs 28
6.5. Distribution channel share analysis: Rum 29
6.6. Distribution channel share analysis: Specialty Spirits 30
6.7. Distribution channel share analysis: Tequila & Mezcal 31
6.8. Distribution channel share analysis: Vodka 32
6.9. Distribution channel share analysis: Whiskey 33
7. Competitive landscape 34
7.1. Brand share analysis by sector 34
7.2. Brand share analysis by markets 38
7.3. Brand share analysis by category 47
7.3.1. Brandy 47
7.3.2. Liqueurs 48
7.3.3. Rum 49
7.3.4. Vodka 50
7.3.5. Whiskey 52
8. Packaging analysis 53
8.1. Packaging share and growth analysis by package material 53
8.2. Packaging share analysis by package material 54
8.3. Packaging share and growth analysis by pack type 55
8.4. Packaging share analysis by pack type 56
8.5. Packaging share and growth analysis by closure type 57
8.6. Packaging share analysis by closure type 58
8.7. Packaging share and growth analysis by primary outer type 59
8.8. Packaging share analysis by primary outer type 60
9. Macroeconomic analysis 61
9.1. GDP per Capita 64
9.2. Population and population growth 65
9.3. Consumer Price Index 66
9.4. Population breakdown by age 67
10. Consumergraphics 68
10.1. Consumption by Gender 68
10.2. Consumption by Age 69
10.3. Consumption by Education 70
10.4. Consumption by Degree of Urbanization 71
11. Methodology 72
12. Definitions 73
13. Appendix 77
14. About GlobalData 91
15. Disclaimer 92
16. Contact Us 93

List of Tables
Table 1: Volume share of Ukraine in the global and Eastern Europe Spirits sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Per capita consumption (by markets) in Ukraine , Eastern Europe and Global average, 2016 10
Table 4: Value analysis of Brandy market categories, 2011-2021 12
Table 5: Volume analysis of Brandy market by categories, 2011-2021 12
Table 6: Value analysis of Liqueurs market by categories, 2011-2021 15
Table 7: Volume analysis of Liqueurs market by categories, 2011-2021 15
Table 8: Value analysis of Liqueurs market by categories, 2011-2021 17
Table 9: Volume analysis of Rum market by categories, 2011-2021 17
Table 10: Value analysis of Specialty Spirits market by categories, 2011-2021 19
Table 11: Volume analysis of Specialty Spirits market by categories, 2011-2021 19
Table 12: Value analysis of Vodka market categories, 2011-2021 22
Table 13: Volume analysis of Vodka market by categories, 2011-2021 22
Table 14: Value analysis of Whiskey market by categories, 2011-2021 24
Table 15: Volume analysis of Whiskey market by categories, 2011-2021 24
Table 16: Brand Volume - Spirits sector (Off-trade), 2016 35
Table 17: Brand Volume - Brandy market (Off-trade), 2016 39
Table 18: Brand Volume - Gin & Genever market (Off-trade), 2016 40
Table 19: Brand Volume - Liqueurs market (Off-trade), 2016 41
Table 20: Brand Volume - Rum market (Off-trade), 2016 42
Table 21: Brand Volume - Tequila & Mezcal market (Off-trade), 2016 43
Table 22: Brand Volume - Vodka market (Off-trade), 2016 45
Table 23: Brand Volume - Whiskey market (Off-trade), 2016 46
Table 24: Brand Volume - Cognac category (Off-trade), 2016 47
Table 25: Brand Volume - Other Grape Brandy category (Off-trade), 2016 47
Table 26: Brand Volume - Bitters category (Off-trade), 2016 48
Table 27: Brand Volume - Cream Liqueurs category (Off-trade), 2016 48
Table 28: Brand Volume - Fruit Liqueurs category (Off-trade), 2016 48
Table 29: Brand Volume - Other Liqueurs category (Off-trade), 2016 48
Table 30: Brand Volume - Dark Rum category (Off-trade), 2016 49
Table 31: Brand Volume - Light Rum category (Off-trade), 2016 49
Table 32: Brand Volume - Flavoured Vodka category (Off-trade), 2016 50
Table 33: Brand Volume - Unflavoured Vodka category (Off-trade), 2016 51
Table 34: Brand Volume - American Whiskey category (Off-trade), 2016 52
Table 35: Brand Volume - Irish Whiskey category (Off-trade), 2016 52
Table 36: Brand Volume - Scotch Whisky category (Off-trade), 2016 52
Table 37: Consumption of Spirits by gender and markets (Million Liters, 2016) 68
Table 38: Consumption of Spirits by age and markets (Million Liters, 2016) 69
Table 39: Consumption of Spirits by education and markets (Thousand Liters, 2016) 70
Table 40: Consumption of Spirits degree of urbanization and markets (Million Liters, 2016) 71
Table 41: Market Definitions 73
Table 42: Category Definitions 74
Table 43: Channel Definitions 76
Table 44: Market Value for Brandy - by category (UAH Million) 2011-2021 77
Table 45: Market Value for Brandy - by category (US$ Million) 2011-2021 77
Table 46: Market Volume for Brandy - by category (Million Liters) 2011-2021 78
Table 47: Market Value for Liqueurs - by category (UAH Million) 2011-2021 78
Table 48: Market Value for Liqueurs - by category (US$ Million) 2011-2021 79
Table 49: Market Volume for Liqueurs - by category (Million Liters) 2011-2021 79
Table 50: Market Value for Rum - by category (UAH Million) 2011-2021 80
Table 51: Market Value for Rum - by category (US$ Million) 2011-2021 80
Table 52: Market Volume for Rum - by category (Million Liters) 2011-2021 80
Table 53: Market Value for Specialty Spirits - by category (UAH Million) 2011-2021 81
Table 54: Market Value for Specialty Spirits - by category (US$ Million) 2011-2021 81
Table 55: Market Volume for Specialty Spirits - by category (Million Liters) 2011-2021 82
Table 56: Market Value for Vodka - by category (UAH Million) 2011-2021 82
Table 57: Market Value for Vodka - by category (US$ Million) 2011-2021 83
Table 58: Market Volume for Vodka - by category (Million Liters) 2011-2021 83
Table 59: Market Value for Whiskey - by category (UAH Million) 2011-2021 84
Table 60: Market Value for Whiskey - by category (US$ Million) 2011-2021 84
Table 61: Market Volume for Whiskey - by category (Million Liters) 2011-2021 85
Table 62: Components of change - by Market, 2015-2016 85
Table 63: Spirits Sales Distribution in Ukraine - by Markets (Thousand Liters), 2016 86
Table 64: Package Material (in Million pack units) 87
Table 65: Pack Type (in Million pack units) 87
Table 66: Closure Type (in Million pack units) 87
Table 67: Primary Outer Type Type (in Million pack units) 88
Table 68: Exchange Rates: (US$-UAH), 2011-2021 89
Table 69: GDP Per Capita (UAH) 89
Table 70: Population 89
Table 71: Consumer Price Index 89
Table 72: Age Profile (Millions of Persons) 90

List of Figures
Figure 1: Ukraine compared to other top four countries in Eastern Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Spirits sector, 2011-2021 5
Figure 3: Per capita consumption* in Ukraine compared to global and Eastern European average, 2011-2021 6
Figure 4: Degree of trading up/down in the Ukrainian Spirits sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Value and volume growth analysis, Brandy market, 2011-2021 11
Figure 7: Value and volume growth analysis, Gin & Genever market, 2011-2021 13
Figure 8: Value and volume growth analysis, Liqueurs market, 2011-2021 14
Figure 9: Value and volume growth analysis, Rum market, 2011-2021 16
Figure 10: Value and volume growth analysis, Specialty Spirits market, 2011-2021 18
Figure 11: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 20
Figure 12: Value and volume growth analysis, Vodka market, 2011-2021 21
Figure 13: Value and volume growth analysis, Whiskey market, 2011-2021 23
Figure 14: Distribution channel share (Volume), Spirits, 2011-2016 25
Figure 15: Distribution channel share (Volume), Brandy market, 2011-2016 26
Figure 16: Distribution channel share (Volume), Gin & Genever market, 2011-2016 27
Figure 17: Distribution channel share (Volume), Liqueurs market, 2011-2016 28
Figure 18: Distribution channel share (Volume), Rum market, 2011-2016 29
Figure 19: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 30
Figure 20: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 31
Figure 21: Distribution channel share (Volume), Vodka market, 2011-2016 32
Figure 22: Distribution channel share (Volume), Whiskey market, 2011-2016 33
Figure 23: Leading brands in the Ukrainian Spirits sector, volume share, 2016 34
Figure 24: Leading brands in the Brandy market, volume share, 2016 38
Figure 25: Leading brands in the Gin & Genever market, volume share, 2016 40
Figure 26: Leading brands in the Liqueurs market, volume share, 2016 41
Figure 27: Leading brands in the Rum market, volume share, 2016 42
Figure 28: Leading brands in the Tequila & Mezcal market, volume share, 2016 43
Figure 29: Leading brands in the Vodka market, volume share, 2016 44
Figure 30: Leading brands in the Whiskey market, volume share, 2016 46
Figure 31: Packaging share and growth analysis by package material, 2011-2021 53
Figure 32: Use of package material by markets (in pack units), 2016 54
Figure 33: Packaging share and growth analysis by pack type, 2011-2021 55
Figure 34: Use of pack type by markets (in pack units), 2016 56
Figure 35: Packaging share and growth analysis by closure type, 2011-2021 57
Figure 36: Use of closure type by markets (in pack units), 2016 58
Figure 37: Packaging share and growth analysis by primary outer type, 2011-2021 59
Figure 38: Use of primary outer type by markets (in pack units), 2016 60
Figure 39: Relative comparison of countries based on PEST analysis 61
Figure 40: Ukraines GDP per capita, 2011-2016 64
Figure 41: Population growth in Ukraine, 2011-2016 65
Figure 42: Consumer Price Index, Ukraine, 2010-2016 66
Figure 43: Age Profile, Ukraine, 2016 67
Figure 44: Consumption of Spirits by gender, Ukraine, 2016 68
Figure 45: Consumption of Spirits by age, Ukraine, 2016 69
Figure 46: Consumption of Spirits by education, Ukraine, 2016 70
Figure 47: Consumption of Spirits degree of urbanization, Ukraine, 2016 71
Figure 48: About GlobalData 91

Ask for discount before buying this report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Country :
  • Your Requirement
  • Security Code *
* denotes fields which must be completed

Buy This Report


Select License Type :

$ 875
$ 1750

Do you wish to check sample of this report?

Have Query?


Research Assistance

For Enquiries, Call :

+1-800-998-4852US Toll Free

Email : sales@marketresearchhub.com

Back To Top