Digital Advertising Global Industry Almanach 2015-2024

Digital Advertising Global Industry Almanach 2015-2024

Jun 2020 MarketLine ICT513 Pages Price :
$ 2995

Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Essential resource for top-line data and analysis covering the global digital advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.

Key Highlights

  • The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet.
  • Any currency conversions used in the creation of this report have been calculated using constant 2019 annual average exchange rates.
  • The global Digital advertising market had total revenues of $293,144.7m in 2019, representing a compound annual growth rate (CAGR) of 16.1% between 2015 and 2019.
  • The Mobile segment was the market's most lucrative in 2019, with total revenues of $181,618.2m, equivalent to 62% of the market's overall value.
  • Global digital advertising market growth has been fuelled by the development of internet infrastructure and increased ownership of smartphones, particularly in developing countries. In more developed countries, market growth has been the result of the clear benefits online ads offer in comparison to traditional advertising methods.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global digital advertising industry
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global digital advertising industry
  • Leading company profiles reveal details of key digital advertising industry players global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global digital advertising industry with five year forecasts by both value and volume

Reasons to Buy

  • What was the size of the global digital advertising industry by value in 2019?
  • What will be the size of the global digital advertising industry in 2024?
  • What factors are affecting the strength of competition in the global digital advertising industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the global digital advertising industry?

Table of Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Competitive Landscape

2 Introduction
2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions

3 Global Digital Advertising
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
3.6. Macroeconomic Indicators

4 Digital Advertising in Asia-Pacific
4.1. Market Overview
4.2. Market Data
4.3. Market Segmentation
4.4. Market outlook
4.5. Five forces analysis

5 Digital Advertising in Europe
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
5.6. Macroeconomic Indicators

6 Digital Advertising in France
6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis
6.6. Macroeconomic Indicators

7 Digital Advertising in Germany
7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis
7.6. Macroeconomic Indicators

8 Digital Advertising in Australia
8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market outlook
8.5. Five forces analysis
8.6. Macroeconomic Indicators

9 Digital Advertising in Brazil
9.1. Market Overview
9.2. Market Data
9.3. Market Segmentation
9.4. Market outlook
9.5. Five forces analysis
9.6. Macroeconomic Indicators

10 Digital Advertising in Canada
10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market outlook
10.5. Five forces analysis
10.6. Macroeconomic Indicators

11 Digital Advertising in China
11.1. Market Overview
11.2. Market Data
11.3. Market Segmentation
11.4. Market outlook
11.5. Five forces analysis
11.6. Macroeconomic Indicators

12 Digital Advertising in India
12.1. Market Overview
12.2. Market Data
12.3. Market Segmentation
12.4. Market outlook
12.5. Five forces analysis
12.6. Macroeconomic Indicators

13 Digital Advertising in Indonesia
13.1. Market Overview
13.2. Market Data
13.3. Market Segmentation
13.4. Market outlook
13.5. Five forces analysis
13.6. Macroeconomic Indicators

14 Digital Advertising in Italy
14.1. Market Overview
14.2. Market Data
14.3. Market Segmentation
14.4. Market outlook
14.5. Five forces analysis
14.6. Macroeconomic Indicators

15 Digital Advertising in Japan
15.1. Market Overview
15.2. Market Data
15.3. Market Segmentation
15.4. Market outlook
15.5. Five forces analysis
15.6. Macroeconomic Indicators

16 Digital Advertising in Mexico
16.1. Market Overview
16.2. Market Data
16.3. Market Segmentation
16.4. Market outlook
16.5. Five forces analysis
16.6. Macroeconomic Indicators

17 Digital Advertising in The Netherlands
17.1. Market Overview
17.2. Market Data
17.3. Market Segmentation
17.4. Market outlook
17.5. Five forces analysis
17.6. Macroeconomic Indicators

18 Digital Advertising in North America
18.1. Market Overview
18.2. Market Data
18.3. Market Segmentation
18.4. Market outlook
18.5. Five forces analysis

19 Digital Advertising in Russia
19.1. Market Overview
19.2. Market Data
19.3. Market Segmentation
19.4. Market outlook
19.5. Five forces analysis
19.6. Macroeconomic Indicators

20 Digital Advertising in Scandinavia
20.1. Market Overview
20.2. Market Data
20.3. Market Segmentation
20.4. Market outlook
20.5. Five forces analysis

21 Digital Advertising in Singapore
21.1. Market Overview
21.2. Market Data
21.3. Market Segmentation
21.4. Market outlook
21.5. Five forces analysis
21.6. Macroeconomic Indicators

22 Digital Advertising in South Africa
22.1. Market Overview
22.2. Market Data
22.3. Market Segmentation
22.4. Market outlook
22.5. Five forces analysis
22.6. Macroeconomic Indicators

23 Digital Advertising in South Korea
23.1. Market Overview
23.2. Market Data
23.3. Market Segmentation
23.4. Market outlook
23.5. Five forces analysis
23.6. Macroeconomic Indicators

24 Digital Advertising in Spain
24.1. Market Overview
24.2. Market Data
24.3. Market Segmentation
24.4. Market outlook
24.5. Five forces analysis
24.6. Macroeconomic Indicators

25 Digital Advertising in Turkey
25.1. Market Overview
25.2. Market Data
25.3. Market Segmentation
25.4. Market outlook
25.5. Five forces analysis
25.6. Macroeconomic Indicators

26 Digital Advertising in The United Kingdom
26.1. Market Overview
26.2. Market Data
26.3. Market Segmentation
26.4. Market outlook
26.5. Five forces analysis
26.6. Macroeconomic Indicators

27 Digital Advertising in The United States
27.1. Market Overview
27.2. Market Data
27.3. Market Segmentation
27.4. Market outlook
27.5. Five forces analysis
27.6. Macroeconomic Indicators

28 Company Profiles
28.1. Microsoft Corporation
28.2. Alphabet Inc
28.3. Amazon.com, Inc.
28.4. Baidu, Inc.
28.5. Facebook Inc.
28.6. Alibaba Group Holding Limited
28.7. Naver Corp
28.8. Globo Comunicacao e Participacoes S.A.
28.9. Beijing ByteDance Technology Co Ltd
28.10. Tencent Holdings Limited
28.11. Mercado Latino Inc
28.12. Yandex NV
28.13. Mail.Ru Group Ltd
28.14. Kakao Corp

29 Appendix
29.1. Methodology
29.2. About MarketLine

List of Table

List of Tables

Table 1: Global digital advertising market value: $ million, 2015-19
Table 2: Global digital advertising market category segmentation: $ million, 2019
Table 3: Global digital advertising market geography segmentation: $ million, 2019
Table 4: Global digital advertising market value forecast: $ million, 2019-24
Table 5: Global size of population (million), 2015-19
Table 6: Global gdp (constant 2005 prices, $ billion), 2015-19
Table 7: Global gdp (current prices, $ billion), 2015-19
Table 8: Global inflation, 2015-19
Table 9: Global consumer price index (absolute), 2015-19
Table 10: Global exchange rate, 2015-19
Table 11: Asia-Pacific digital advertising market value: $ million, 2015-19
Table 12: Asia-Pacific digital advertising market category segmentation: $ million, 2019
Table 13: Asia-Pacific digital advertising market geography segmentation: $ million, 2019
Table 14: Asia-Pacific digital advertising market value forecast: $ million, 2019-24
Table 15: Europe digital advertising market value: $ million, 2015-19
Table 16: Europe digital advertising market category segmentation: $ million, 2019
Table 17: Europe digital advertising market geography segmentation: $ million, 2019
Table 18: Europe digital advertising market value forecast: $ million, 2019-24
Table 19: Europe size of population (million), 2015-19
Table 20: Europe gdp (constant 2005 prices, $ billion), 2015-19
Table 21: Europe gdp (current prices, $ billion), 2015-19
Table 22: Europe inflation, 2015-19
Table 23: Europe consumer price index (absolute), 2015-19
Table 24: Europe exchange rate, 2015-19
Table 25: France digital advertising market value: $ million, 2015-19
Table 26: France digital advertising market category segmentation: $ million, 2019
Table 27: France digital advertising market geography segmentation: $ million, 2019
Table 28: France digital advertising market value forecast: $ million, 2019-24
Table 29: France size of population (million), 2015-19
Table 30: France gdp (constant 2005 prices, $ billion), 2015-19
Table 31: France gdp (current prices, $ billion), 2015-19
Table 32: France inflation, 2015-19
Table 33: France consumer price index (absolute), 2015-19
Table 34: France exchange rate, 2015-19
Table 35: Germany digital advertising market value: $ million, 2015-19
Table 36: Germany digital advertising market category segmentation: $ million, 2019
Table 37: Germany digital advertising market geography segmentation: $ million, 2019
Table 38: Germany digital advertising market value forecast: $ million, 2019-24
Table 39: Germany size of population (million), 2015-19
Table 40: Germany gdp (constant 2005 prices, $ billion), 2015-19
Table 41: Germany gdp (current prices, $ billion), 2015-19
Table 42: Germany inflation, 2015-19
Table 43: Germany consumer price index (absolute), 2015-19
Table 44: Germany exchange rate, 2015-19
Table 45: Australia digital advertising market value: $ million, 2015-19
Table 46: Australia digital advertising market category segmentation: $ million, 2019
Table 47: Australia digital advertising market geography segmentation: $ million, 2019
Table 48: Australia digital advertising market value forecast: $ million, 2019-24
Table 49: Australia size of population (million), 2015-19
Table 50: Australia gdp (constant 2005 prices, $ billion), 2015-19
Table 51: Australia gdp (current prices, $ billion), 2015-19
Table 52: Australia inflation, 2015-19
Table 53: Australia consumer price index (absolute), 2015-19
Table 54: Australia exchange rate, 2015-19
Table 55: Brazil digital advertising market value: $ million, 2015-19
Table 56: Brazil digital advertising market category segmentation: $ million, 2019
Table 57: Brazil digital advertising market geography segmentation: $ million, 2019
Table 58: Brazil digital advertising market value forecast: $ million, 2019-24
Table 59: Brazil size of population (million), 2015-19

List of Chart

List of Figures

Figure 1: Global digital advertising market value: $ million, 2015-19
Figure 2: Global digital advertising market category segmentation: % share, by value, 2019
Figure 3: Global digital advertising market geography segmentation: % share, by value, 2019
Figure 4: Global digital advertising market value forecast: $ million, 2019-24
Figure 5: Forces driving competition in the global digital advertising market, 2019
Figure 6: Drivers of buyer power in the global digital advertising market, 2019
Figure 7: Drivers of supplier power in the global digital advertising market, 2019
Figure 8: Factors influencing the likelihood of new entrants in the global digital advertising market, 2019
Figure 9: Factors influencing the threat of substitutes in the global digital advertising market, 2019
Figure 10: Drivers of degree of rivalry in the global digital advertising market, 2019
Figure 11: Asia-Pacific digital advertising market value: $ million, 2015-19
Figure 12: Asia-Pacific digital advertising market category segmentation: % share, by value, 2019
Figure 13: Asia-Pacific digital advertising market geography segmentation: % share, by value, 2019
Figure 14: Asia-Pacific digital advertising market value forecast: $ million, 2019-24
Figure 15: Forces driving competition in the digital advertising market in Asia-Pacific, 2019
Figure 16: Drivers of buyer power in the digital advertising market in Asia-Pacific, 2019
Figure 17: Drivers of supplier power in the digital advertising market in Asia-Pacific, 2019
Figure 18: Factors influencing the likelihood of new entrants in the digital advertising market in Asia-Pacific, 2019
Figure 19: Factors influencing the threat of substitutes in the digital advertising market in Asia-Pacific, 2019
Figure 20: Drivers of degree of rivalry in the digital advertising market in Asia-Pacific, 2019
Figure 21: Europe digital advertising market value: $ million, 2015-19
Figure 22: Europe digital advertising market category segmentation: % share, by value, 2019
Figure 23: Europe digital advertising market geography segmentation: % share, by value, 2019
Figure 24: Europe digital advertising market value forecast: $ million, 2019-24
Figure 25: Forces driving competition in the digital advertising market in Europe, 2019
Figure 26: Drivers of buyer power in the digital advertising market in Europe, 2019
Figure 27: Drivers of supplier power in the digital advertising market in Europe, 2019
Figure 28: Factors influencing the likelihood of new entrants in the digital advertising market in Europe, 2019
Figure 29: Factors influencing the threat of substitutes in the digital advertising market in Europe, 2019
Figure 30: Drivers of degree of rivalry in the digital advertising market in Europe, 2019
Figure 31: France digital advertising market value: $ million, 2015-19
Figure 32: France digital advertising market category segmentation: % share, by value, 2019
Figure 33: France digital advertising market geography segmentation: % share, by value, 2019
Figure 34: France digital advertising market value forecast: $ million, 2019-24
Figure 35: Forces driving competition in the digital advertising market in France, 2019
Figure 36: Drivers of buyer power in the digital advertising market in France, 2019
Figure 37: Drivers of supplier power in the digital advertising market in France, 2019
Figure 38: Factors influencing the likelihood of new entrants in the digital advertising market in France, 2019
Figure 39: Factors influencing the threat of substitutes in the digital advertising market in France, 2019
Figure 40: Drivers of degree of rivalry in the digital advertising market in France, 2019
Figure 41: Germany digital advertising market value: $ million, 2015-19
Figure 42: Germany digital advertising market category segmentation: % share, by value, 2019
Figure 43: Germany digital advertising market geography segmentation: % share, by value, 2019
Figure 44: Germany digital advertising market value forecast: $ million, 2019-24
Figure 45: Forces driving competition in the digital advertising market in Germany, 2019
Figure 46: Drivers of buyer power in the digital advertising market in Germany, 2019
Figure 47: Drivers of supplier power in the digital advertising market in Germany, 2019
Figure 48: Factors influencing the likelihood of new entrants in the digital advertising market in Germany, 2019
Figure 49: Factors influencing the threat of substitutes in the digital advertising market in Germany, 2019
Figure 50: Drivers of degree of rivalry in the digital advertising market in Germany, 2019
Figure 51: Australia digital advertising market value: $ million, 2015-19
Figure 52: Australia digital advertising market category segmentation: % share, by value, 2019
Figure 53: Australia digital advertising market geography segmentation: % share, by value, 2019
Figure 54: Australia digital advertising market value forecast: $ million, 2019-24
Figure 55: Forces driving competition in the digital advertising market in Australia, 2019
Figure 56: Drivers of buyer power in the digital advertising market in Australia, 2019
Figure 57: Drivers of supplier power in the digital advertising market in Australia, 2019
Figure 58: Factors influencing the likelihood of new entrants in the digital advertising market in Australia, 2019
Figure 59: Factors influencing the threat of substitutes in the digital advertising market in Australia, 2019

  • Figure 60: Drivers of degree of rivalry in the digital advertising market in Australia, 2019

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