E-commerce Market in India 2019
Market segment insights:
Based on product categories, the Indian e-commerce market can be segmented into online travel, online retail, online financial services, online matrimony and classified, and other online services segments.
The online travel segment held the highest market share in 2019. Improved air and rail connectivity, coupled with growing number of Internet users in tier II and tier III cities has boosted the online travel market. Moreover, government initiatives to promote tourism such as Athiti Devo Bhava and Incredible India have attracted international travelers in India, which has had a positive impact on market growth. Companies including MakeMyTrip, Goibibo, IRCTC, Clear trip and Yatra.com are leading the players in the online travel market in India.
By 2024, the online retail market is expected to dominate the e-commerce market in India and reach a value of INR 4289.64 Bn, expanding at a CAGR of ~20.22%. In this segment, demand for electronics products was the highest, followed by apparels and home furnishing products, in 2018. Deep discounts offered by e-retailers in the form of cashback offers, and buyback schemes have driven the market for online retail in India. Moreover, growing appetite for international brands, especially for apparels, has also positively affected market growth. In the online retail space, companies such as Amazon, Flipkart and Snapdeal are the major players.
The online financial services market in India is expected to be the fastest growing segment, expanding at a CAGR of ~33.55% during the forecast period. An increase in the number of mobile wallet and digital transactions, coupled with the proliferation of high-speed Internet has propelled the adoption of online financial services among consumers, thereby fueling market growth. Furthermore, lucrative discounts, free coupons and cashbacks offered by companies like Paytm, Google Pay, Mobikwik and PhonePe have attracted more consumers to use digital financial services during payment for bills like telephone, and electricity.
E-commerce companies are incorporating various technologies like voice recognition, virtual and augmented reality (VR & AR), Fintech, artificial intelligence (AI) and machine learning (ML) to attract customers and compete with other players. Companies like Amazon, Flipkart, Goibibo, Ola, Zomato and Ixigo have incorporated voice assistants for assisting customers with their queries, thereby improving customers satisfaction. E-commerce companies are also integrating Fintech-based payment platforms like PayPal, Apple Pay, Google Pay and Amazon Pay to offer secure and efficient online payment methods to consumers.
Infibeam Avenues Ltd.
Info Edge (India) Ltd.
Thomas Cook (India) Ltd.
BigTree Entertainment Pvt. Ltd.
Flipkart Internet Pvt. Ltd.
Jasper Infotech Pvt. Ltd.
MakeMyTrip (India) Pvt. Ltd.
One97 Communications Ltd.
People Interactive (India) Pvt. Ltd.
Amazon India Ltd.
Chapter 2: Socio-economic indicators
Chapter 3: Introduction
3.1. Market definition and structure
3.2. Business models
Chapter 4: Market overview
4.1. India e-commerce market overview
4.1.1. E-commerce market size and growth forecast
Chapter 5: Market segmentation
5.1. India e-commerce market segmentation
5.2. Online travel market overview
5.2.1. Online travel market size and growth forecast
5.2.2. Online travel market share based on type
5.3. Online retail market overview
5.3.1. Online retail market size and growth forecast
5.3.2. Online retail market share based on product type
5.4. Online financial services market overview
5.4.1. Online financial services market size and growth forecast
5.5. Online matrimony and classified market overview
5.5.1. Online matrimony and classified market size and growth forecast
5.6. Other online services market overview
5.6.1. Other online services market size and growth forecast
Chapter 6: Government initiatives
6.1. Government initiatives
Chapter 7: Market influencers
7.1. Market drivers
7.2. Market challenges
Chapter 8: Market trends
8.1. Market trends
Chapter 9: Recent funding
9.1. Recent funding
Chapter 10: Competitive landscape
10.1. Infibeam Avenues Ltd.
10.1.1. Company information
10.1.2. Business description
10.1.4. Key people
10.1.5. Financial snapshot
10.1.6. Key ratios
10.1.7. Key financial performance indicators
10.1.8. Key business segments
10.1.9. Key geographical segments
Note: Similar information covered for all other public companies. Private companies' data given on best effort basis.
10.2. Info Edge (India) Ltd.
10.3. Thomas Cook (India) Ltd.
10.4. BigTree Entertainment Pvt. Ltd.
10.5. Flipkart Internet Pvt. Ltd.
10.6. Jasper Infotech Pvt. Ltd.
10.7. MakeMyTrip (India) Pvt. Ltd.
10.8. One97 Communications Ltd.
10.9. People Interactive (India) Pvt. Ltd.
10.10. Amazon India Ltd.
Chapter 11: Website benchmarking
Chapter 12: Recent developments
Chapter 13: Appendix
13.1. Research methodology
13.2. About Netscribes
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