Food Storage and Trash Bags - US - February 2017

Food Storage and Trash Bags - US - February 2017

Feb 2017 Mintel PackagingN/A Price :
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Food storage and trash bag products experienced flat sales in 2016, benefiting from consumers’ reliance on food storage products and trash bags for household food prep and food disposal needs. However, due to the highly functional nature of the category, brands are challenged with boosting incremental sales. Going forward, promoting additional usage occasions, both within and outside of the home, and focusing on innovations that improve product functionality could generate growth.

Table of Content

Overview

What you need to know
Definition

Executive Summary
Market overview
Market experiences slow, but stable growth
Figure 1: Total US sales and fan chart forecast of food storage and trash bags, at current prices, 2011-21
The issues
Widespread usage in a highly functional category challenges growth
Figure 2: Food storage and trash bag usage, December 2016
Consumers stock up, less brand loyal
Figure 3: Purchase behaviors, December 2016
The opportunities
Expand food storage usage
Figure 4: Interest in snack sized containers and select food storage behaviors, December 2016
Promoting enhanced functionality to attract key groups
Figure 5: Interest in zip-n-steam and marinade bags and trash bags with aromatherapy scents, by age, parental status, and Hispanic origin, December 2016
Extending food, produce life could add value
Figure 6: Important food storage attributes and interest in features related to food freshness, December 2016
What it means

The Market – What You Need to Know
Food storage and trash bags maintain stable growth
Trash bags account for majority of sales
Declining household size could impact market

Market Size and Forecast
Food storage and trash bags maintain growth in functional category
Figure 7: Total US sales and fan chart forecast of food storage and trash bags, at current prices, 2011-21
Figure 8: Total US retail sales and forecast of food storage and trash bags, at current prices, 2011-21

Market Breakdown
Trash bag segment represents nearly half of category sales
Figure 9: Share of total US Sales of food storage and trash bags, by segment, 2016
Figure 10: Total US retail sales and forecast of food storage and trash bags, by segment, at current prices, 2011-21
Other retail channels dominate, drug stores suffer
Figure 11: Total US retail sales of food storage and trash bags, by channel, at current prices, 2014 and 2016

Market Perspective
Food storage and trash bag usage levels remain steady
Figure 12: Food storage and trash bag usage, July 2010- August 2016
Concerns about food waste, reusing food packaging
Reused plastic bags, food containers compete with category products

Market Factors
Shrinking household size could impact market
Figure 13: Average number of children per household (including households with no children), 2005-15

Key Players – What You Need to Know
Rank Group continues to lead market, private label sales slip
Hefty leads segment with catchy campaign, value-driven approach
Floral, sweet scents don’t align with strength, odor control
Value-added food storage features could boost market
Manufacturer Sales of Food Storage and Trash Bags
Leading brands maintain share, private label sales slide

Manufacturer sales of food storage and trash bags
Figure 14: MULO sales of food storage and trash bags, by leading companies, rolling 52 weeks 2015 and 2016

What’s Working?
Portability and portions
Secure seals offer reassurance for food storage users
Figure 15: MULO sales of plastic food bags, by leading companies and brands, rolling 52 weeks 2015 and 2016
Hefty adds humor to a less-than-glamorous category
Figure 16: Hefty ultra strong ad

What’s Struggling?
Select scents unsavory for trash bag shoppers
Private label struggles to compete with branded options
Figure 17: MULO sales of private label, by segment, rolling 52 weeks 2015-16

What’s Next?
Prolonging food life, reducing waste could fetch premium
Food storage products make cooking, meal prep easier

The Consumer – What You Need to Know
Household staples experience high market penetration
Durability key driver for purchases regardless of segment
Adults use products for on-the-go eating
Category shoppers are cost-driven
Chemical, environmental concerns less relevant for younger adults
Category innovations could boost market

Food Storage and Trash Bag Usage
Food storage and trash bag market benefits from staple status
Food storage product usage
Trash bag usage
Figure 18: Food storage and trash bag usage, December 2016
Age, race, income impacts product usage
Figure 19: Select food storage and trash bag usage, by age, race, and Hispanic origin, and household income, December 2016
Wider usage of products among parents, larger households
Figure 20: Select food storage and trash bag usage, by parental status and household size, December 2016

Important Food Storage and Trash Bag Attributes
Durability is cost of entry into category
Figure 21: Important attributes for foil/ food wrap, trash bags, and food storage, December 2016
Consumers motivated by functional attributes for foil/food wrap
Figure 22: TURF analysis –Foil/food wrap, December 2016
TURF methodology
Quantity, traps odors are significant for trash bags
Figure 23: TURF analysis –Trash bags, December 2016
TURF methodology
Durability, keeping food fresh, and size variety can reach a majority
Figure 24: TURF analysis – Food storage, December 2016
TURF methodology
Wide range of purchase motivators for young adults
Figure 25: Select important attributes for trash bags, by age, December 2016
Figure 26: Select important attributes for food storage, by age, December 2016

Food Storage Behaviors
Consumers use a range of sizes for variety of uses
Take it to-go
Figure 27: Rubbermaid Brilliance ad, December 2016
Cleaning creates challenges for food storage products
Figure 28: Food storage usage behaviors, December 2016
Busy parents, young adults use products to simplify life
Figure 29: Select food storage usage behaviors, by age and parental status, December 2016
Black adults use products to assist with healthy eating
Figure 30: Select food storage behaviors, by race and Hispanic origin, December 2016
Long purchase cycles impact reusable food storage containers
Figure 31: Reusable food storage usage behaviors, by age, household income, December 2016

Shopping Behavior
Consumers are cost conscious, willing to switch brands
Consumers shop on auto-pilot
Figure 32: Shopping behavior, December 2016
Men are more brand loyal, women look for the best deal
Figure 33: Shopping behavior, by gender, December 2016
Young adults, Hispanics consider wider range of retailers
Figure 34: Select shopping behavior, by age, race, and Hispanic origin, December 2016

Attitudes toward Eco-Friendly Products
Chemical and environmental concerns low for consumers
Figure 35: Attitudes toward eco-friendly products, December 2016
Nearly half of adults reuse food storage products
Figure 36: Attitudes toward recycling and reusing food storage products, December 2016
Young adults find fewer benefits to glass containers
Figure 37: Attitudes toward glass and eco-friendly products, by age, December 2016

Interest in Innovations
Food storage innovations could boost flat market sales
Prolonging produce life adds value
Simplify cooking and clean-up
Plastic-free, reusable options
Figure 38: Interest in food storage innovations, December 2016
Opportunity for trash bags with scents, eco-friendly benefits
Figure 39: Interest in trash bag innovations, December 2016
Parents, young adults most open to new innovations
Figure 40: Interest in select innovations – Yes responses, by age, parental status, December 2016
Product innovations may help reach multicultural consumers
Figure 41: Interest in select innovations – Yes responses, by race and Hispanic origin, December 2016

Appendix – Data Sources and Abbreviations
Data sources
Sales data
Fan chart forecast
Consumer survey data
Abbreviations and terms
Abbreviations

Appendix – Market
Figure 42: Total US sales and forecast of food storage and trash bags, at inflation-adjusted prices, 2011-21
Figure 43: Total US retail sales and forecast of food storage and trash bags, by segment, at current prices, 2011-21
Figure 44: Total US retail sales of food storage and trash bags, by segment, at current prices, 2014 and 2016
Figure 45: Total US retail sales and forecast of plastic food bags and food storage containers, at current prices, 2011-21
Figure 46: Total US retail sales and forecast of aluminum foil, at current prices, 2011-21
Figure 47: Total US retail sales and forecast of plastic wrap, at current prices, 2011-21
Figure 48: Total US retail sales and forecast of waxed paper, at current prices, 2011-21
Figure 49: Total US retail sales and forecast of trash bags, at current prices, 2011-21
Figure 50: Total US retail sales of food storage and trash bags, by channel, at current prices, 2011-16

Appendix – Key Players
Figure 51: MULO sales of aluminum foil, by leading companies and brands, rolling 52 weeks 2015 and 2016
Figure 52: MULO sales of plastic wrap, by leading companies and brands, rolling 52 weeks 2015 and 2016
Figure 53: MULO sales of waxed paper, by leading companies and brands, rolling 52 weeks 2015 and 2016
Figure 54: MULO sales of waxed paper, by leading companies and brands, rolling 52 weeks 2015 and 2016

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