GIFTING IN BEAUTY AND PERSONAL CARE - UK - JANUARY 2018

GIFTING IN BEAUTY AND PERSONAL CARE - UK - JANUARY 2018

Jan 2018 Mintel Personal CareN/A Price :
$ 2694
New product development in BPC gift sets has declined in recent years, with consumers showing a preference for individual products. This may be partly driven by a desire to reduce waste, which extends to packaging. Mintels research shows high consumer interest in functional as well as reduced packaging. Women remain most likely to receive gifts, however encouraging gifting to men could be used as an entry point for men into the beauty sectors.
Table of contents
OVERVIEW
What you need to know
Products covered in this Report
EXECUTIVE SUMMARY
Market background
Technology could aid purchase decisions
Decline in overall NPD
Figure 1: BPC gift set launches, by category, January 2014-November 2017
Este Lauder leads launch activity in 2016
Figure 2: New product development in beauty gift sets, by ultimate company and other, 2016
The consumer
Preference for individual products over gift sets
Figure 3: Purchase of BPC gift sets, October 2017
Men are gifted less
Figure 4: BPC Gift recipients, by gender, October 2017
Birthdays and Christmas are the most popular BPC gifting occasions
Figure 5: Gifting occasions, October 2017
Cross-category purchasing
Figure 6: BPC gifting behaviours, October 2017
Packaging should do more
Figure 7: Interest in BPC packaging innovation, October 2017
What we think
ISSUES AND INSIGHTS
Encouraging gifting to men
The facts
The implications
Promoting extra spend
The facts
The implications
THE MARKET WHAT YOU NEED TO KNOW
Rise in teens could boost market
Brexit could impact spend in the sector
Encouraging spend with the in-store environment
Gifting oneself
Using technology to aid purchase decisions
MARKET DRIVERS
Rise in teens poses opportunities
Figure 8: Trends in the age structure of the UK population, 2012-22
Brexit impacting the value of the Pound
Figure 9: Changes in household finances, January 2015-May 2017
Promoting the in-store environment
Figure 10: Attitudes towards Christmas shopping, January 2017
Gifting oneself
Offering a helping hand
Figure 11: Beauty activities done online in the last 3 months, July 2017
COMPANIES AND BRANDS WHAT YOU NEED TO KNOW
Decline in NPD in recent years
Cross-category gift sets offer opportunities
Este Lauder leads launch activity in 2016
Elemis leads launch activity in 2017
LAUNCH ACTIVITY AND INNOVATION
Focus on skincare and colour cosmetics
Figure 12: BPC gift set launches, by category, January 2014-November 2017
Kiehl targets the male skincare sector with gift sets
Focus on eyes and lips
Figure 13: Examples of eye and lip colour cosmetic gift set launches, 2016 and 2017
Multi-sector gift sets
Figure 14: Examples of multi-sector launches, 2016 and 2017
Este Lauder leads launch activity in 2016
Figure 15: New product development in beauty gift sets, by ultimate company and other, 2016
Elemis leads launch activity in 2017
Figure 16: New product development in beauty gift sets, by ultimate company and other, January-November 2017
Figure 17: Examples of nails inc and face inc gift set launches, 2017
THE CONSUMER WHAT YOU NEED TO KNOW
Individual products are more popular than gift sets
Women are most likely to be recipients
Birthdays and Christmas are the most popular gifting occasions
Buying more than intended
Packaging should offer value for money
BPC GIFTS PURCHASED
Individual products are more popular than gift sets
Figure 18: Purchase of BPC gift sets, October 2017
Fragrances remain the most popular individual gift
Men purchase individual bath products, women purchase gift sets
Figure 19: Purchase of soap, bath and shower products as gifts among 16-24s, by gender, October 2017
GIFT RECIPIENTS
Men gift their partners, women gift their friends
Figure 20: BPC Gift recipients, by gender, October 2017
GIFTING OCCASIONS
Birthdays are universally popular
Figure 21: Gifting occasions, October 2017
Christmas is popular with older people
Figure 22: Christmas as a BPC gifting occasion, by age, October 2017
Men gift for Valentines Day and anniversaries
Figure 23: Valentines Day and anniversaries as BPC gifting occasions, by gender, October 2017
ATTITUDES TOWARDS BPC GIFTING
Brand name is important: but experience is also crucial
Figure 24: BPC gifting behaviours, October 2017
Buying more than intended
Gifting one-self
No harm in asking for help
Packaging opportunities
INTEREST IN PACKAGING
Packaging should offer value for money
Figure 25: Interest in BPC packaging innovation, October 2017
Personalising packaging for Millennails
APPENDIX DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology

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