Global Augmented Reality for Advertising Market 2017-2021

Global Augmented Reality for Advertising Market 2017-2021

Sep 2017 Technavio Media73 Pages Price :
$ 3500
About Augmented Reality for Advertising

AR advertising: The AR technology combines the VR and image recognition technologies to offer a real-world experience to the customers in the advertising industry. The AR technology makes the consumer remember an experience or action related to a particular product, and it allows the viewer to manipulate a computer-generated 3D representation of the product. Hence, it is popularly being used in advertising and marketing. It also allows a more interactive experience, possibly leading to an improved retention of the product information.

Technavios analysts forecast the global augmented reality for advertising market to grow at a CAGR of 30.79% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global augmented reality for advertising market for 2017-2021. To calculate the market size, the report considers the revenue generated from the major stakeholders in the global AR market for advertising.

The market is divided into the following segments based on geography:
Americas
APAC
EMEA

Technavio's report, Global Augmented Reality for Advertising Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
Augmented Pixels
Aurasma
Blippar
Catchoom
Wikitude

Other prominent vendors
BBDO
Google
Leo Burnett
McCANN
Metaio
NGRAIN
PTC
Total Immersion
Zappar

Market driver
Affordable advertising
For a full, detailed list, view our report

Market challenge
Need for a standard AR application
For a full, detailed list, view our report

Market trend
Increased mobile AR advertising
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2021 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?

You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.
Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
Market outline
Value chain
PART 05: Market landscape
Market overview
Market size and forecast
PART 06: Market landscape
Five forces analysis
PART 07: Market segmentation by industry
Global AR for advertising market by industry
Global AR for advertising market by retail industry
Global AR for advertising market by automobile industry
Global AR for advertising market by media & entertainment industry
Global AR for advertising market by others segment
PART 08: Market segmentation by stakeholders
Global AR for advertising market by stakeholders
Global AR for advertising market by software developer
Global AR for advertising market by agency
Global AR for advertising market by engine developer
PART 09: Geographical segmentation
Global AR for advertising market by geography
AR for advertising market in Americas
AR for advertising market in EMEA
AR for advertising market in APAC
PART 10: Key leading countries
US
UK
PART 11: Decision framework
PART 12: Drivers and challenges
Market drivers
Market challenges
PART 13: Market trends
Increased mobile AR advertising
Popularity of the 3D environment
Emergence of VisualCommerce 3D Cloud
AR is expected to be a hardware platform-independent technology
PART 14: Vendor landscape
Competitive scenario
Augmented Pixels
Aurasma (Hewlett-Packard Development Company)
Blippar
Catchoom
Wikitude
Other prominent vendors
PART 15: Appendix
List of abbreviations
List of Exhibits
Exhibit 01: Global AR for advertising market: Value chain
Exhibit 02: Global AR for advertising market
Exhibit 03: Global AR for advertising market 2016-2021 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Global AR for advertising market by industry 2016 & 2021 (% share of revenue)
Exhibit 06: Global AR for advertising market by the retail industry 2016-2021 ($ billions)
Exhibit 07: Global AR for advertising market by the automobile industry 2016-2021 ($ billions)
Exhibit 08: Global AR for advertising market by the media & entertainment industry 2016-2021 ($ billions)
Exhibit 09: Global AR for advertising market by the others segment 2016-2021 ($ billions)
Exhibit 10: Global AR for advertising market by stakeholders 2016 & 2021 (% share of revenue)
Exhibit 11: Global AR for advertising market by software developer 2016-2021 ($ billions)
Exhibit 12: Global AR for advertising market by agency 2016-2021 ($ billions)
Exhibit 13: Global AR for advertising market by engine developer 2016-2021 ($ billions)
Exhibit 14: Global AR for advertising market by geography 2016 & 2021 (% share of revenue)
Exhibit 15: AR for advertising market in the Americas 2016-2021 ($ billions)
Exhibit 16: AR for advertising market in EMEA 2016-2021 ($ billions)
Exhibit 17: AR for advertising market in APAC 2016-2021 ($ billions)
Exhibit 18: Key leading countries (% share of revenue)
Exhibit 19: AR for advertising market in the US 2016-2021 ($ billions)
Exhibit 20: AR for advertising market in the UK 2016-2021 ($ billions)
Exhibit 21: Other prominent vendors

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