Global CPG Digital Marketing Market: Current Analysis and Forecast (2020-2027)

Global CPG Digital Marketing Market: Current Analysis and Forecast (2020-2027)

Feb 2021 UnivDatos Market Insight Media290 Pages Price :
$ 3500

Digital marketing refers to advertisements delivered through digital channels such as search engines, websites, social media, email, and mobile applications at a high level. Digital marketing, using these online media platforms, is the process by which businesses support products, services, and brands. Today, consumers are highly dependent on digital means of product analysis. For example, Google marketing insights found that 48% of customers start their search engine inquiries, while 33% look at brand websites and 26% look for mobile apps.

Although digital marketing offers a huge web of platforms to which marketers simply must onboard their brands, online advertising is far more complicated than channels alone. Marketers must dive deep into today's vast and intricate cross-channel landscape to find tactics that create an impact through interaction marketing to reach the true potential of digital marketing. Marketers can gather useful insights into target audience preferences by introducing an omnichannel digital marketing strategy, thus opening the door to new consumer engagement approaches. In addition, businesses can expect an improvement in retention to be seen.

Digital advertisements, internet marketing, web advertising... whatever one could name it, online marketing for business is a big deal these days. After all, over the past decade, internet use has more than doubled and this change has greatly changed how people buy goods and communicate with businesses. On an estimate, in the world today, there are 4.66 billion internet users. Over the last 12 months, the total number of internet users around the world has risen by 319 million, with almost 875,000 new users every day.

Marketing methods have evolved over the years as the way customers consume information changes. Digital advertising has completely changed the primitive marketing methods and has further compelled the marketers to stay connected with their buyers via social media applications and the internet to sell their products and services. Accredited to high efficiency and effectiveness, digital marketing has been recognized by all business entities and now it is growing faster with every passing day. 

Based on format, the CPG Digital Marketing market is bifurcated into Search Marketing, Email Marketing, Social Media Marketing, Content Marketing and Others marketing technique. It has been observed owing to ease of use, low budget way to reach the right audience has driven the preference for search marketing among the marketers. However, content marketing technique is expected to witness CAGR growth of 12.87% during the analyzed period.

Based on programming type, the CPG Digital Marketing market is bifurcated into programmatic and non-programmatic type. It has been observed that programmatic digital marketing technique held maximum share owing to greater transparency, ability to tackle ad frauds effectively and enhanced targeting capabilities. The market is anticipated to reach US$ 48.8 billion by 2027.

Based on the platform, the market is classified into desktop and mobile applications. In 2019, the mobile digital marketing was valued at US$ 16.27 billion. Increasing smartphone penetration, launch of user-friendly online shopping apps and booming internet scope has contributed towards the rising share of mobile phones during the analyzed period.

For a better understanding of the CPG Digital Marketing demand trend, a detailed analysis was conducted for the major region/country including North America (US, Canada); Europe (UK, Germany, France, Spain, Italy); Asia-Pacific (China, Japan, India) and Rest of the World. North America occupied the maximum share in the CPG Digital Marketing market in 2019. With the United States witnessing the marked shift in dynamics over the last decade due to surge in CPG Digital Marketing accredited to significant growth in mobile internet advertising along with digital ad spending in the country exceeding US$ 100 billion in 2018 has catalyzed the regional performance in the respective market.

Some of the major players operating in the market include Oracle Corporation, Microsoft Corporation, Accenture Interactive, PwC Digital Services, IBM Corporation, Amazon Inc., Deloitte Digital, Salesforce.com, Twitter, Google Inc. The industry has witnessed emergence of several digital marketing players in the local market in different countries.

The global CPG digital marketing market was valued at US$ 28.65 billion in 2019 and is projected to expand significantly with a CAGR of 7.8% from 2021 to 2027. Owing to digital marketing, engaging with target customers has become simpler for companies. Today, digital marketing has become a staple of every business model, especially over the last decade or so, and is important for any business trying to reach a wider audience and is typically more cost-effective than traditional marketing. 

Digital marketing has turned out to be a practice of delivering promotional content to users through various online and digital channels. It leverages mediums such as social media, email, search engines, mobile applications, affiliate programs and websites to show advertisements and messages to audiences. The marketing industry has been an integral part of the global economy. A growing level of awareness for specific products and services among consumers via different types of advertising has helped in boosting sales and encouraging increased domestic consumption and export. Regulations have a legitimate role to play in every market economy and it becomes imperative to know and understand what these are and how they differ from one another and from ‘best practice’ norms. In a global economy where advertising is usually relied upon to open acceptance and create demand for one country’s products in another is, the diversity of advertising /marketing regulations can potentially prevent the progress of such efforts. Cost-efficient, better exposure, time efficiency, social currency and brand building are some of the major benefits digital marketing. However, with the coronavirus pandemic leading to a significant economic slowdown, it has also impacted the Digital Marketing industry. For instance, search ad spending in China declined between 7% and 12.4% in H1 2020. Among various service industries, advertising receives a maximum share of regulation which can be attributed to several factors. For instance, economies maintain legitimate objectives of preventing false or deceptive information, or of protecting public morals, or of ensuring ethical business competition, to cite a few. The marketing / advertising industry has also, historically, relied on newspapers, televisions, and other media outlets whose activities, including advertising, may be subject to some form of government or industry regulations. 

Trends Emerged in Digital Marketing Sector Amid COVID-19

  •  COVID-19 is dominating New Searches: It is undoubtedly not surprising that users are turning to Google for answers about the Coronavirus. Google Trends data displays that COVID-19 searches in the United States were at the peak in March 2020
  •  Google is Banning Bad Advertisements: With the spike in COVID-19 searches, Google is blocking all ads that are capitalizing on the virus that promote phishing, conspiracy theories, malware, and misinformation
  •  Facebook is Banning Advertisements that promote a COVID-19 cure: The social advertising platform is banning advertisements that promise to cure or prevent the Coronavirus or attempt to create a sense of urgency about necessities, such as sanitizers or toilet paper
  •  Facebook’s Advertising Revenue is Taking a Huge Hit
  •  Amazon is Reducing its Google Advertisements Spend: Since the end of January, Amazon has been gradually reducing its Google Ads spend and, as of March 11, 2020
  •  Mobile Search Traffic Decreased by About 25% in March: While Google search ad traffic is falling across all devices, the decrease was felt more profoundly on mobile and tablet devices than on desktop. Since Monday, March 16, 2020, mobile traffic has consistently been down an average of 24%.

Insights Presented in the Report

  • Search marketing was the most preferred digital marketing technique among the CPG companies, accounting for 43.3% share in 2019.
  • Based on format, the CPG Digital Marketing market is bifurcated into Search Marketing, Email Marketing, Social Media Marketing, Content Marketing and Others marketing technique. It has been observed owing to ease of use, low budget way to reach the right audience has driven the preference for search marketing among the marketers. However, content marketing technique is expected to witness CAGR growth of 12.87% during the analyzed period. 
  • Programmatic digital marketing dominated the market with 78% share.
  • Based on programming type, the CPG Digital Marketing market is bifurcated into programmatic and non-programmatic type. It has been observed that programmatic digital marketing technique held maximum share owing to greater transparency, ability to tackle ad frauds effectively and enhanced targeting capabilities. The market is anticipated to reach US$ 48.8 billion by 2027.
  • Mobile digital marketing dominated the CPG digital marketing market and is expected to maintain its dominance throughout the forecast period.
  • Based on the platform, the market is classified into desktop and mobile applications. In 2019, the mobile digital marketing was valued at US$ 16.27 billion. Increasing smartphone penetration, launch of user-friendly online shopping apps and booming internet scope has contributed towards the rising share of mobile phones during the analyzed period. 
  • North America dominated the CPG digital marketing market, generating revenue of US$ 12.01 billion in 2019.
  • For a better understanding of the CPG Digital Marketing demand trend, a detailed analysis was conducted for the major region/country including North America (US, Canada); Europe (UK, Germany, France, Spain, Italy); Asia-Pacific (China, Japan, India) and Rest of the World. North America occupied the maximum share in the CPG Digital Marketing market in 2019. With the United States witnessing the marked shift in dynamics over the last decade due to surge in CPG Digital Marketing accredited to significant growth in mobile internet advertising along with digital ad spending in the country exceeding US$ 100 billion in 2018 has catalyzed the regional performance in the respective market. 

Top 10 Competitive Players

Some of the major players operating in the market include Oracle Corporation, Microsoft Corporation, Accenture Interactive, PwC Digital Services, IBM Corporation, Amazon Inc., Deloitte Digital, Salesforce.com, Twitter, Google Inc. The industry has witnessed emergence of several digital marketing players in the local market in different countries.

Reasons to buy this report:

  •  The study includes current and demand forecast of CPG Digital Marketing trend
  •  The report presents a quick review of overall industry performance at one glance
  • The report covers in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments
  •  Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry
  • The study comprehensively covers the hand sanitizer demand and stakeholders’ approach in limiting its gap
  •  Deep dive regional level analysis of CPG Digital Marketing trend

Customization Options:

The global CPG Digital marketing Market can further be customized as per the requirements. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

Companies Covered:

  • Oracle Corporation
  •  Microsoft Corporation
  • Accenture Interactive
  •  PwC Digital Services
  •  IBM Corporation
  • Amazon Inc.
  •  Deloitte Digital
  •  Salesforce.com
  •  Twitter
  •  Google Inc.

Table of Content

1 MARKET INTRODUCTION
1.1 Market Definition
1.2 Objective of the Study
1.3 Limitation
1.4 Stakeholders
1.5 Currency used in the Report
1.6 Scope of the Global CPG Digital Marketing Market Study

2 RESEARCH METHODOLOGY OR ASSUMPTION
2.1 Research Methodology for the Global CPG Digital Marketing Market Study
2.1.1 Main objective of the Global CPG Digital Marketing Market Study

3 INDUSTRY SYNOPSIS

4 EXECUTIVE SUMMARY

5 LEGAL FRAMEWORK IN CPG DIGITAL MARKETING ARENA

5.1 General Overview
5.1.1 Digital Marketing Regulations in the US
5.1.2 Digital Marketing Regulations in the Europe
5.1.3 Digital Marketing Regulations in the Asia Pacific

6 COVID-19 IMPACT
6.1 Trends Emerged in Digital Marketing Sector Amid COVID-19

7 MARKET INSIGHTS BY FORMAT
7.1 Search Marketing
7.2 Email Marketing
7.3 Social Media Marketing
7.4 Content Advertising
7.5 Others

8 MARKET INSIGHTS BY PROGRAMMING TYPE
8.1 Programmatic
8.2 Non-programmatic

9 MARKET INSIGHTS BY PLATFORM
9.1 Desktop
9.2 Mobile

10 MARKET INSIGHTS BY REGION
10.1 Market Attractiveness Index, By Region
10.2 North America CPG Digital Marketing Market
10.2.1 US CPG Digital Marketing Market
10.2.2 Canada CPG Digital Marketing Market
10.2.3 Rest of North America CPG Digital Marketing Market
10.3 Europe CPG Digital Marketing Market
10.3.1 UK CPG Digital Marketing Market
10.3.2 Germany CPG Digital Marketing Market
10.3.3 France CPG Digital Marketing Market
10.3.4 Italy CPG Digital Marketing Market
10.3.5 Spain CPG Digital Marketing Market
10.3.6 Rest of Europe CPG Digital Marketing Market
10.4 Asia Pacific CPG Digital Marketing Market
10.4.1 China CPG Digital Marketing Market
10.4.2 Japan CPG Digital Marketing Market
10.4.3 India CPG Digital Marketing Market
10.4.4 South Korea CPG Digital Marketing Market
10.4.5 Australia CPG Digital Marketing Market
10.4.6 Rest of APAC CPG Digital Marketing Market
10.5 Rest of World CPG Digital Marketing Market
10.5.1 Brazil CPG Digital Marketing Market
10.5.2 South Africa CPG Digital Marketing Market
10.5.3 Other Countries CPG Digital Marketing Market

11 DEMAND AND SUPPLY SIDE ANALYSIS
11.1 Demand Side Analysis
11.1.1 Key Facts on Search Engine Marketing
11.1.2 Key Facts on Email Marketing
11.2 Supply Side Analysis
11.2.1 Top Product Launches
11.2.2 Top Mergers & Acquisitions
11.2.3 Top Business Expansion

12 VALUE CHAIN CPG DIGITAL MARKETING
12.1 How Digital Marketing Works
12.2 Elements of the digital marketing model in the value chain of an innovative product
12.3 Illustration of the Digital programmatic marketing supply chain

13 MARKET OVERVIEW
13.1 Market Drivers
13.1.1 Upsurge in Robotics & Artificial Intelligence
13.1.2 Rising Smartphone Penetration, majorly in the developing region
13.1.3 Evolution in the Digital Marketing arena
13.1.4 Rising trend of RTB and Digital OOH Media for Marketing
13.2 Market Challenges
13.2.1 Security & Privacy Concerns, about the fraud among the customers and marketers
13.3 Market Opportunities
13.3.1 Surging Job Opportunities in Digital Marketing Sector
13.4 Trends shaping the Digital Marketing Landscape
13.4.1 Key Trends shaping the Digital Marketing Landscape
13.4.2 General Suggestions / Guidelines For Digital Marketing
13.4.3 Prediction and Analysis of major Digital Marketing Platforms
13.4.4 Ways CPG Companies can Increase Relevancy with Digital Marketing

14 COMPETITIVE SCENARIO
14.1 Market Share of Global Digital Marketing Company, by Revenue (%)
14.2 Comparison of Top Digital Marketing Agencies, US
14.3 Market Share of Key Players in Digital Advertisement Market, 2019 (%)

15 TOP COMPANY PROFILES
15.1 Oracle Corporation
15.2 Microsoft Corporation
15.3 Accenture Interactive
15.4 PwC Digital Services
15.5 IBM Corporation
15.6 Amazon Inc.
15.7 Deloitte Digital
15.8 Salesforce.com
15.9 Twitter
15.10 Google Inc.

16 DISCLAIMER

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