MANAGING SKIN CONDITIONS-CHINA-FEBRUARY 2018

MANAGING SKIN CONDITIONS-CHINA-FEBRUARY 2018

Feb 2018 Mintel LifestyleN/A Price :
$ 3990

Minor skin conditions seem to be no big deal for Chinese consumers. The majority of them don’t bother to use specialised products or take medicines to treat their skin conditions. In order to broaden consumer base and usage frequencies, cosmeceuticals need to promote more preventative usage by positioning as a holistic approach to maintain a healthy skin, or address lifestyle factors (such as stressful life, lack of sleep etc) which is regarded as the crucial cause of skin conditions.

Table of Contents

OVERVIEW
What you need to know
Covered in this Report
EXECUTIVE SUMMARY
Market and competition
The consumer
Pore issues are most common skin conditions
Figure 1: Skin conditions experienced in the last six months, November 2017
Lifestyles cause skin conditions
Figure 2: Cause of skin conditions, November 2017
Cosmeceuticals not prioritised option to battle against skin issues
Figure 3: Treatments used to improve skin conditions in the last six months, females, November 2017
Avène, Vichy, La Roche-Posay and Doctor Li report the highest penetration
Figure 4: Cosmeceutical brands used in the last six months, November 2017
Free from undesired chemicals is important
Figure 5: Attitudes towards chemical ingredients in skincare, November 2017
Opportunity to expand to preventative usage
Figure 6: Attitudes towards cosmeceuticals, November 2017
What we think
ISSUES AND INSIGHTS
Solutions that echo with lifestyles are needed
The facts
The implications
Figure 7: Oltana Skin Meditation Overnight Repair High Function Night Cream, Japan, 2017
Figure 8: Nia Fake Awake Triple-Eye Gel, US, 2017
Figure 9: 58 Lifestyle Hygge Kit, UK, 2016
A good ingredient story is bilateral
The facts
The implications
Figure 10: Example of ingredient analysis on Beauty Evolution
Focus shifts to prevention
The facts
The implications
Figure 11: Cogi Extra Brightening Spot Correction Essence, China, 2017
MARKET AND COMPETITION – WHAT YOU NEED TO KNOW
Long history but started gaining momentum in recent years
Key players go with distinct approaches
MARKET OVERVIEW
MARKET DRIVERS
Benefit from the growth of the entire beauty market
Growing diversity in product offerings
Figure 12: New launches of Spanish cosmeceutical brands, China, 2017-18
Specialised retail channels provide guiding choices
Figure 13: L'Oréal Derma Center, China
Figure 14: eSkin online shopping website, China
Worried about the worsening environment
Cosmetics safety issues may divert consumers to cosmeceuticals
KEY PLAYERS
French brands: soothing sensitive skin with thermal water
Figure 15: Information about Avène’s thermal spring water, China
Japanese brands: whitening benefits outstand
Figure 16: Whitening products from Japanese cosmeceutical brands, China, 2017
American brands: powerful solutions with active ingredients
Figure 17: New launches of American cosmeceutical brands, China, 2017
South Korean brands: developed from clinics
Figure 18: New launches of South Korean cosmeceutical brands, China, 2017
German brands: affordable options in the mass market
Figure 19: New launches of German cosmeceutical brands, China, 2017-18
Chinese brands: leveraging traditional Chinese medicine and hospital endorsement
Figure 20: Examples of cosmeceuticals from Chinese pharmaceutical companies, China, 2016-17
Figure 21: Examples of Winona product, China, 2017
Figure 22: Examples of Dr.Yu product, China, 2018
WHO’S INNOVATING?
Skincare
Chinese brands could leverage dermatological claims more
Figure 23: New skincare launches with ‘Dermatologically Tested’ claim, China, Japan, South Korea, France, Germany and US, 2015-17
Sensitive skin claims are evolving in Asia
Figure 24: New skincare launches, by claim, China, Japan and South Korea, 2017
Figure 25: Examples of products with ‘hypoallergenic’/‘allergy tested’ claims, Japan and South Korea, 2017
K-beauty rejuvenated centella asiatica with dermocosmetic approach
Figure 26: Examples of cica creams, South Korea, 2017
Walgreens co-develops products with its consumers
Figure 27: Example of YourGoodSkin product, US, 2017
Colour cosmetics
Cushion compacts take on derma claims
Figure 28: Examples of cushion compacts with derma claims, China and South Korea, 2017
Beauty device and technology
Neutrogena to provide clinical light acne therapy
Figure 29: Neutrogena Visibly Clear Light Therapy Acne Mask, UK, 2017
Easy at-home skin test on your phone
Figure 30: Example of Meitu Beauty’s skin test, China, 2017
Figure 31: Example of Neutrogena’s skin scanner, US, 2018
THE CONSUMER – WHAT YOU NEED TO KNOW
Males and females report distinct skin profiles
Two thirds of respondents ascribe their skin conditions to lifestyle
French brands have the highest penetration
Preservatives, colourant and alcohol are most unwelcomed
Effective ingredients make the difference in cosmeceuticals
SKIN TYPE
Different skin profiles of females and males
Figure 32: Skin type, by gender, November 2017
25 years old is a turning point
Figure 33: Skin type, by age, November 2017
Tier one city consumers more likely to have oily skin
Figure 34: Skin type, by city tier, November 2017
SKIN CONDITIONS
Males and females need different solutions
Figure 35: Skin conditions experienced in the last six months, by gender, November 2017
Young consumers experience enlarged pores and acne most
Figure 36: Skin conditions experienced in the last six months, by age, November 2017
Skin types drive conditions
Figure 37: Skin conditions experienced in the last six months, by skin type, November 2017
Females with combination skin report more skin conditions
Figure 38: Number of skin conditions experienced in the last six months, by skin type and gender, November 2017
CAUSES OF SKIN CONDITIONS
Lifestyle factors are main causes
Figure 39: Cause of skin conditions, November 2017
Gender differences
Figure 40: Reversa Skin Firming Gel-Cream, Canada
Figure 41: Cause of skin conditions, by gender, November 2017
Figure 42: Examples of anti-aging and sunscreen cosmeceuticals, China, 2016-17
High earners more concerned about external factors
Figure 43: Cause of skin conditions, by monthly personal income, November 2017
TREATMENTS USED
Natural and less costly methods go first
Figure 44: Treatments used to improve skin conditions in the last six months, females, November 2017
Lower tier city consumers take more measures
Figure 45: Treatments used to improve skin conditions in the last six months, by city tier, females, November 2017
Dermatitis and thin skin drive usage of cosmeceuticals
Figure 46: Use cosmeceuticals in the last six months, by skin conditions, females, November 2017
Minor skin conditions not enough for males to take actions
Figure 47: Treatments used to improve skin conditions in the last six months, males, November 2017
BRAND PENETRATION
Tier one brands: the French troika and Doctor Li
Figure 48: Cosmeceutical brands used in the last six months, November 2017
Figure 49: Doctor Li Blackhead Cleansing Care Set, China, 2017
30-year-old males worth attention from brands
Figure 50: Consumers who haven’t used any cosmeceuticals in the last six months, by gender and age, November 2017
Avène and La Roche-Posay have a younger consumer base
Figure 51: Top four cosmeceutical brands used in the last six months, by age, females, November 2017
Oily skin favours Doctor Li
Figure 52: Top four cosmeceutical brands used in the last six months, by skin type, females, November 2017
ATTITUDES TOWARDS CHEMICALS
Preservatives have the most negative image
Figure 53: Attitudes towards chemical ingredients in skincare, November 2017
Figure 54: Free-from claims of new skincare launches, China, 2015-17
Consumers need more education about sulphate
Figure 55: Consumers who claim ‘I don’t know much about this ingredient’, by age, November 2017
Tier one city consumers report lack of knowledge about chemicals
Figure 56: Consumers who claim ‘I don’t know much about this ingredient’, by city tier, November 2017
ATTITUDES TOWARDS COSMECEUTICALS
Body skin conditions need more care
Figure 57: Consumers who strongly agree with ‘I hope to see more cosmeceuticals specifically for body skin conditions*’, by demographics, November 2017
Figure 58: Examples of cosmeceuticals for body skin conditions, France and Japan, 2018
Consumers value effective ingredients used in cosmeceuticals
Figure 59: Attitudes towards formulation of cosmeceuticals, November 2017
Cosmeceuticals can be used daily but dependence issue concerns
Figure 60: Attitudes towards cosmeceuticals, November 2017
MEET THE MINTROPOLITANS
What are the different skin concerns of MinTs and Non-MinTs?
Figure 61: Gaps between Mintropolitans and Non-Mintropolitans in terms of skin conditions in the last six months (Non-Mintropolitans as benchmark), by gender, November 2017
Address lifestyle factors for male Mintropolitans
Figure 62: Consumers who think lifestyle factors cause skin conditions, by gender and consumer classification, November 2017
Some local brands achieve higher penetration among MinTs
Figure 63: Gaps between Mintropolitans and Non-Mintropolitans in terms of cosmeceutical brands used in the last six months (Non-Mintropolitans as benchmark), females, November 2017
Accept alcohol as the necessary ‘evil’
Figure 64: Consumers who claim ‘I won’t buy skincare products that contain this ingredient’, by consumer classification, November 2017
APPENDIX – METHODOLOGY AND ABBREVIATIONS
Methodology
Abbreviations

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