Media Consumption Habits - UK - September 2017

Media Consumption Habits - UK - September 2017

Nov 2017 Mintel MediaN/A Price :
$ 2649
As streaming markets become more congested, services are giving greater priority and promotion to content discovery features. People have a growing expectation that streaming services should be able to find them the most suitable new content amongst their vast libraries. Successfully helping people discover new content that they enjoy will boost loyalty and the value that a user assigns to one service over another.
Table of contents

OVERVIEW
What you need to know
Products covered in this Report
Relevant Mintel Reports
EXECUTIVE SUMMARY
The market
Value of pay-TV continues to rise
Growth of digital formats maintains equilibrium in the video market
Subscription streaming to drive music industry growth
Print circulation sees further decline while online growth continues
The print book revival continues
Key players
Pay-tv providers offer viewers more options
Amazon Channels launches in UK
Music streaming services make changes
The Telegraph replaces metered paywall with new premium subscription service
Amazon introduces unlimited reading for Prime members
The consumer
More than one in four still buys DVDs
Figure 1: Physical media purchases, June 2017
Nearly half use a pay-TV service
Figure 2: Use of paid-for services, June 2017
People are struggling to find films they enjoy
Figure 3: Most difficult new content to discover, June 2017
The radio is still the primary source for finding new music
Figure 4: Sources for discovering new music, June 2017
Almost one in four finds new TV shows/film via streaming recommendations
Figure 5: Sources for discovering new TV/films, June 2017
Bookstore displays still play a key discovery role
Figure 6: Sources for discovering new books/e-books, June 2017
What we think
ISSUES AND INSIGHTS
Discovery features become a key differentiator for streaming services
The facts
The implications
Print revival boosts role of high-street bookstore
The facts
The implications
THE MARKET WHAT YOU NEED TO KNOW
Video
Value of pay-TV continues to rise
Growth of digital formats maintains equilibrium in the video market
Music
Subscription streaming to drive music industry growth
Vinyl disrupts physical decline
National newspapers
Print circulation sees further decline while online growth continues
Books and e-books
The print revival continues
The e-book market remains stagnant
THE MARKETS
Video
Value of pay-TV continues to rise
Figure 7: Forecast value of operator revenue from sale of pay-TV services, 2011-21
Growth of digital video formats compensates for physical declines
Figure 8: Value of the UK video market, 2011-16
Figure 9: Forecast for value of the UK video market, 2011-21
Music
Subscription streaming drives industry growth
Figure 10: UK music industry income from physical, digital and streaming, 2011-21
Books and e-books
The print revival continues
Figure 11: Value of consumer book market sales, 2012-22
Figure 12: Forecast of total consumer book market sales, 2012-22
National newspapers
Print newspaper circulation declines by further 5%
Figure 13: Trends in total UK annual print circulation, 2011-21
Figure 14: Trends in total UK annual print circulation, 2011-21
but the number of online browsers continues to grow
Figure 15: Trends in selected national newspaper website visits*, 2012-16
KEY PLAYERS WHAT YOU NEED TO KNOW
Video
Amazon Channels launches in UK
Sky Sports shakes up sports channels
Virgin improves its TV service
Sky TV to become available without a dish
Music
Amazon launches Music Unlimited
Amazon pushes voice control with Alexa
SoundCloud launches new mid-tier subscription service
Spotify encourages premium upgrades through early access
Tidal continues to prioritise music quality
Newspapers
The Telegraph replaces metered paywall with new premium subscription service
The Mail explores e-commerce further
The Guardian focuses on branded content with Hosted by
Books and e-books
Amazon introduces unlimited reading for Prime members
Amazon introduces new weekly bestsellers list
LAUNCH ACTIVITY AND INNOVATION
Video
Amazon Channels launches in UK
Sky TV to become available without a dish
Sky Sports shakes up sports channels
Virgin improves its TV service
Netflixs library becomes available offline
Music
Amazon launches Music Unlimited
and pushes voice control with Alexa
Spotify encourages premium upgrades through early access
SoundCloud launches new mid-tier subscription service
Tidal continues to prioritise streaming quality
Streaming services create original podcasts
Books and e-books
Amazon introduces unlimited reading for Prime members
Apple launches enhanced Game of Thrones e-books
Amazon introduces new weekly bestsellers list
National newspapers
The Telegraph replaces metered paywall with new premium subscription service
The Guardian focuses on branded content with Hosted by
The Mail explores e-commerce further
THE CONSUMER WHAT YOU NEED TO KNOW
More than one in four still buys DVDs
Nearly half use a pay-TV service
People find it the most difficult to find films they enjoy
The radio is still the primary source for finding new music
One in four uses online bookstores for inspiration
Trailers key to discovery of new TV and films
MEDIA PURCHASES
Around one in four is still buying DVDs and CDs
Vinyl records are bought by the most hard-core music fans
Figure 16: Physical media purchases, June 2017
Two out of three do not download media content
Figure 17: Downloads, June 2017
Nearly half use a pay-TV service
Figure 18: Use of paid-for services, June 2017
FREQUENCY OF MEDIA ACTIVITIES
One in three watch TV for more than an hour a day
Print books remain more popular than e-books
Figure 19: Frequency of media activities, June 2017
DISCOVERING NEW MEDIA CONTENT
People are struggling to find films they enjoy
Spotify tries to use friends to help music discovery
Cross-podcast promotion is helping podcast discovery
Figure 20: Difficulty discovering new media content, June 2017
Figure 21: Most difficult new content to discover, June 2017
SOURCES FOR DISCOVERING BOOKS
One in four use online retailers to find new books
Bookstore displays still play a key discovery role
Figure 22: Sources for discovering new books/e-books, June 2017
Interviews with authors are important for parents
SOURCES FOR DISCOVERING TV/FILMS
Trailers are by far the most common way of finding new TV/films
Figure 23: Sources for discovering new TV/films, June 2017
Streaming services have more influence on younger people
Netflixs new system creates scepticism
Figure 24: Sources for discovering new TV/films, by age, June 2017
Newspaper reviews have a greater impact on older viewers
SOURCES FOR DISCOVERING NEW MUSIC
The radio is still the primary source for finding new music
Greater promotion of obscure artists is the next step for streaming discovery
Figure 25: Sources for discovering new music, June 2017
Changes to single charts could aid discovery
APPENDIX DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Consumer research methodology

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