ONLINE RETAILING - FRANCE - JULY 2019

ONLINE RETAILING - FRANCE - JULY 2019

Jul 2019 Mintel RetailN/A Price :
$ 1273

Although online remains only a small part of total retail sales in France, it continues to grow in double figures each year. Most people now shop online, and it has become an integral part of the buying journey, whether that purchase is ultimately made in-store or online. Many of the large domestic retailers are strong online, and Amazon is slightly less dominant than in other countries. Home delivery in grocery is developing rapidly, and several new partnerships and services are to launch this year, ramping up the competition.”

Table of contents
OVERVIEW
What you need to know
Areas covered in this Report
EXECUTIVE SUMMARY
The market
The economy
Online sales
Figure 1: France: online sales (incl. VAT), 2013-24
Segmentation/what they buy online
Market drivers
Broadband access
Device ownership
Online shopping
Companies and brands
Leading players
Market shares
Figure 2: France: leading online retailers’ estimated shares of all online sales, 2018
The consumer
What they buy online
Figure 3: France: products bought online in the last 12 months, June 2019
Where they shop online
Figure 4: France: retailers shopped online in the last 12 months, by age and affluence, June 2019
Online shopping behaviours
Figure 5: France: consumer behaviours when shopping online, June 2019
Membership of Amazon Prime
Figure 6: France: membership of Amazon Prime, June 2019
What we think
ISSUES AND INSIGHTS
A unique format - le drive-piéton (pedestrian drive)
The facts
The implications
What are the implications of the Monoprix/Amazon partnership?
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
Economic outlook uncertain
Online grew 13% in 2018
Online spending by category
Broadband access relatively low
Smartphone ownership low in Europe
MARKET SIZE
The economy
Online sales and forecasts
Figure 7: France: online sales (incl. VAT), 2014-19
Figure 8: France: forecast online sales, 2019-24
More details from FEVAD
Figure 9: France: online sales: selected retail categories, 2015-17
Segmentation/what they buy online
Figure 10: France: products bought online, June 2019
Electricals
Clothing
Food & grocery
DIY
Beauty
Market drivers
Broadband access
Figure 11: France: broadband penetration as % all households, 2009-18
Device ownership
Figure 12: France: technology products personally owned, Q4 2018
Online shopping
Figure 13: France: percentage saying they have bought online in the last year, 2009-18
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
Amazon pulling ahead
Casino expanding on several fronts
Retailers diversifying
Leading three retailers capture 39% of online spending
LEADING PLAYERS
Amazon extending its lead
Casino Group with several initiatives
With Amazon
With Cdiscount
With Ocado technology
Diversification at Cdiscount
Veepee – A new name for a diversified business
La Redoute
Fnac Darty
Figure 14: France: leading online retailers, sales (excl. VAT), 2014-18
MARKET SHARES
Figure 15: France: leading online retailers’ estimated shares of all online sales, 2018
Website visitors
Figure 16: France: top retail sites by number of unique visitors, Oct-Dec 2018
THE CONSUMER – WHAT YOU NEED TO KNOW
Widespread engagement in online shopping
Clothing bought most
Amazon dominates
Most shoppers look for discounts and good prices
Under 20% are Prime members
WHAT THEY BUY ONLINE
Broad engagement
Over half shop for fashion
Figure 17: France: products bought online in the last 12 months, June 2019
Figure 18: France: products bought online in the last 12 months, by age and affluence, June 2019
WHERE THEY SHOP ONLINE
Amazon dominates
Figure 19: France: retailers shopped online in the last 12 months, June 2019
Figure 20: France: proportion of internet users who have shopped online in the last 12 months, by major retailer, 2015-19
Broad appeal of Amazon
Figure 21: France: retailers shopped online in the last 12 months, by age and affluence, June 2019
Online competitors
Figure 22: France: leading online retailers – Top five other retailers shopped at in last 12 months, June 2019
The French show lower usage of international retailers
Figure 23: Europe: comparison of usage of selected retailers, June 2019
Where they shop and what they bought
Figure 24: France: Amazon, relative strength by product, June 2019
Figure 25: France: Cdiscount, relative strength by product, June 2019
Figure 26: France: relative strength by product, hypermarkets and department stores, June 2019
ONLINE SHOPPING BEHAVIOURS
Figure 27: France: online shopping behaviours, June 2019
Figure 28: France: online shopping behaviours by products purchased, deviation from the average, June 2019
MEMBERSHIP OF AMAZON PRIME
Under 20% are Prime members
Figure 29: France: membership of Amazon Prime, June 2019
Figure 30: France: membership of Amazon Prime, June 2019
Figure 31: Europe: membership of Amazon Prime, June 2019
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Data sources
AMAZON
What we think
Amazon: A Shopper’s Perspective – UK, January 2019
Amazon in Europe
How has it done it?
Marketplace development
Amazon Prime
Dynamism
Stores and online
Food retailing
Where next?
Company background
Company performance
Figure 32: Amazon: consolidated sales by activity, 2018
Mintel estimates
GTV vs consolidated sales
Recent performance
Figure 33: Amazon Group: group financial performance, 2014-18
Figure 34: Amazon International: estimated retail sales performance, 2015-18
Retail offering
Consumer profile
Product mix
Figure 35: Amazon UK: estimated sales by product, 2017
Marketing
EBAY
What we think
Marketplace
What eBay adds
Is eBay mature?
Where next?
Company background
Company performance
Figure 36: eBay: group financial performance, 2014-18
Figure 37: eBay: Group revenue by stream, 2018
Figure 38: eBay: group Gross Merchandise Volume, 2014-18
Retail offering
FNAC DARTY
What we think
Expanding click-and-collect geographical coverage
Cash register free experience
Optimised online user experience
Voice-activated shopping through Google Assistant
Online sales boosted by rapid growth of "marketplaces"
Product diversification to establish a presence in new product growth categories
Company background
Company performance
Figure 39: Fnac Darty: group financial performance, 2015-18
Figure 40: Fnac Darty: outlet data, 2015-18
Retail offering
VEEPEE (FORMERLY VENTE-PRIVÉE)
What we think
Name changes aims for consistency of branding and message
Bizarre UK exit about-turn suggests lack of commitment
Mobile continues to be the focus
Further synergies possible
Delivery pass impact hard to judge
Company background
Company performance
Figure 41: Vente Privée: group sales performance, 2014-18
Retail offering
ZALANDO
What we think
Direct delivery of goods through partnered stores
Expansion of loyalty scheme to strengthen relationship with customers
Virtual stylist to aid customers through the decision making process
Charging delivery fees to offset falling average order size and higher fulfilment costs
Combatting ‘wardrobing’
Eyeing growth through beauty
In-home delivery service
Tackling the problem of packaging waste
Company background
Company performance
Figure 42: Zalando: group financial performance, 2014-18
Figure 43: Zalando: key metrics, 2015-Q1 2018
Retail offering

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