Patent Insights: Algae - The Next Natural, Renewable Haircare Ingredient
What consumers want and why
Consumers want to use natural ingredients for healthy hair. They also show concern about the environmental impacts of chemical-based haircare products, leading them to look for alternative, natural, clean ingredients.
The patent landscape
Patents for haircare products focus on 'new' functional features of algae-based ingredients, including anti-dandruff, moisturising, hair nourishment and prevention of hair greying. An exciting new application has also emerged: algae as a hair colourant pigment.
Algae-based bioactive ingredients improve scalp health, repair damage and fight hairloss and greying. Patent trends feature algal pigments as safe hair colourants.
WHAT CONSUMERS WANT AND WHY
PRODUCT INNOVATION TRENDS
[Graph] Global: haircare product launches that have algae-based ingredients, by region, 2010-19
[Graph] Global: distribution of algae-based haircare and styling product launches, by sub-category, 2015-19
[Graph] Global: distribution of hair-specific functional benefits provided by algae-based haircare product launches, 2015-19
THE PATENT LANDSCAPE
[Graph] Global: algae in haircare, number of patent families published, 2010-19
Incorporate algae for improved scalp health
[Graph] Global: algae-based haircare product launches that describe improving scalp health, 2017-19
[Graph] European countries: consumers who agree that they use haircare and hair styling products to improve scalp health, by age group, 2019
Algae prevents hairloss and greying
[Graph] Global: algae-based haircare launches claimed to prevent hairloss, 2015-19
Algal pigments as natural hair colourants
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