Patent Insights: Natural Pollution Protection Solutions
What consumers want and why
As outlined in Mintel's Trend ?Airpocalypse Now, consumers are looking to protect against the harmful health effects of air pollution. In particular, younger consumers seek to purchase skincare products with pollution protection.
The patent landscape
The number of skin-related natural pollution protection patent families has increased over the last few years, reaching just over 150*, with the majority of granted patents in East Asian nations.
Natural anti-pollution patent filings offer consumers a variety of solutions to protect, fortify and restore skin's healthy look.
WHAT CONSUMERS WANT AND WHY
[Graph] Select European countries: consumers who sought out anti-pollution facial care products over the last 12 months, 2019
PRODUCT INNOVATION TRENDS
[Graph] Major markets: botanical facial care launches with pollution in product description,* by market, 2015-19
[Graph] Global: patent families of anti-pollution and natural anti-pollution skincare,* by year, 2015-19
[Graph] Global: top organizations with natural anti-pollution skincare,* February 2020
[Graph] Global: top organizations with anti-pollution skincare,* February 2020
NATURAL ANTI-POLLUTION PATENT COMPOSITIONS
[Graph] Europe and US: facial care launches with "vegan/no animal ingredients" claim, by market, 2016-19
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