TEEN FASHION - US - JULY 2019

TEEN FASHION - US - JULY 2019

Jul 2019 Mintel RetailN/A Price :
$ 4395

For fashion retailers, appealing to the ever-changing teen market is challenging. Teenage consumers are savvy, trendy, and price conscious. They have high expectations of apparel brands and are looking for a variety of styles and sizes, as well as relevant and poignant brand messaging. However, as teens are shopping with a limited budget, and are not necessarily dedicating all of their discretionary dollars to fashion items, these offerings are expected at affordable prices. To keep up with teens’ dynamic fashion sense, retailers must actively engage with their consumers where they spend their time: social media. Teenage shoppers are eager to socialize online and engaging with them can provide fashion retailers with valuable insights into current trends and desires, as well as promote offerings in a way that speaks to the target consumer.

Table of Contents

OVERVIEW

What you need to know
Definition

EXECUTIVE SUMMARY
Overview
Themes
Teens are diverse and want the same from their clothing retailers
Fashion is an expressive outlet
Stay social
What it means

THE MARKET – WHAT YOU NEED TO KNOW
Malls are still relevant, but not just for shopping
Teens have diverse interests
Teens have a unique look, and they want to show it

MARKET OVERVIEW
Market perspective
Is the mall still cool?
Figure 1: Mall visits in the last four weeks, by age group and gender, 2018
Spend is shifting away from fashion
Figure 2: What teens spend money on, by gender, Fall 2018
Market factors
Childhood obesity rates are rising
Teens are diverse
Figure 3: Share of population by race and Hispanic origin, teens compared to total population, 2018
Teen population is small, but significant
Figure 4: Share of population, by age, 2019 (based on 2017 projections)

KEY PLAYERS – WHAT YOU NEED TO KNOW
Partnerships propel teen fashion forward
Fast fashion slows down
Pink is for everyone
Teens may help usher in the end of traditional ownership culture

WHAT’S HAPPENING?
Athleisure still going strong, with streetwear emerging
Figure 5: Nike continues to launch streetwear sneakers, June 2019
Shopping for a cause
Figure 6: TOMS Stand for Tomorrow Campaign, May 2019
Non-fashion brands step onto the runway
Figure 7: Forever 21 offers co-branded clothing, June 2019

WHAT’S STRUGGLING?
Traditionally “teen” brands see financial hardships
Figure 8: Charlotte Russe announces rebranding after bankruptcy, April 2019
Fashion may not be a top priority
Figure 9: Spending more on fashion than other things, by Gender, March 2019

WHAT’S NEXT?
Fluidity is the future
Figure 10: Billie Eilish’s wardrobe defies gender stereotypes, June 2019
Second-hand will be stigma-free
Do teens still need to own their clothes?
Figure 11: AE Style Drop offers teen-focused fashion rental, May 2019

THE CONSUMER – WHAT YOU NEED TO KNOW
Teens crave diverse offerings
Clothes are expressive
Start simple with innovation

RETAILERS SHOPPED
Department store own the saturated teen fashion market
Figure 12: Retailers shopped, March 2019
Walmart is the one-stop shop, particularly for big families
Figure 13: Retailers shopped: Walmart, by number of children in household, March 2019
Most teens shop at a few different stores
Methodology
Figure 14: Repertoire Analysis – Number of stores visited, March 2019

SHOPPING BEHAVIORS
Teens prioritize affordability, but not necessarily at the expense of style
Figure 15: Shopping behaviors, March 2019
Time to socialize
Figure 16: Shopping behaviors of social media users, March 2019
Black teens are very trend savvy
Figure 17: Shopping behaviors, by race, March 2019
Figure 18: Actor Michael B. Jordan partners with Coach, July 2019

FASHION INFLUENCES
Peers’ opinions carry serious weight
Figure 19: Fashion influences, March 2019
Teen boys are influenced by their role models
Figure 20: Fashion influences, by gender, March 2019

ATTITUDES TOWARD SHOPPING AND FASHION
Fashion is an outlet for personal expression
Figure 21: Attitudes toward shopping and fashion, March 2019
Girls have fun with fashion, while boys stick to what they know
Figure 22: Attitudes toward shopping and fashion, by gender, March 2019
Black teens care about their image
Figure 23: Attitudes toward shopping and fashion, by race, March 2019

STYLE DEFINITION
Casual is king, for now
Teens show off on social media
Figure 24: Style definitions, March 2019
Girls are interested in fashion
Figure 25: Style definitions, by gender, March 2019
Younger teens are searching for their signature looks
Figure 26: Style definitions, by age, March 2019
Black teens have a strong sense of personal style
Figure 27: Style definitions, by race and gender, March 2019

INTEREST IN RETAIL INNOVATIONS
Interest in retail innovations is somewhat limited
Figure 28: Interest in retail innovations, March 2019
Teens want to engage with brands, provided there is incentive
Methodology
Figure 29: TURF Analysis – Interest in retail innovations, March 2019
Interest in innovation is driven by avid shoppers
Figure 30: Interest in retail innovations, by repertoire shopping groups, March 2019

APPENDIX – DATA SOURCES AND ABBREVIATIONS
Data sources
Market data
Consumer survey data

APPENDIX – THE MARKET
Figure 31: Who pays for clothing, by age and gender
Figure 32: What teens spend money on, by gender
Figure 33: Who teens visit malls with, by age and gender
Figure 34: Mall visitation in the last four weeks, teens by age and gender
Figure 35: Frequency of mall visits in the last four weeks, all teens
Figure 36: Mall visitation in the last four weeks, all adults

APPENDIX – THE CONSUMER
Figure 37: Shopping frequency, March 2019
Figure 38: Repertoire Analysis – Number of stores visited, by gender, March 2019
Figure 39: Repertoire Analysis – Number of stores visited, by race, March 2019
Figure 40: Repertoire Analysis – Number of stores visited, by social media usage, March 2019

Ask for discount before buying this report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Country :
  • Your Requirement
  • Security Code *
* denotes fields which must be completed

Buy This Report


Select License Type :

$ 4395
$ 4395

Do you wish to check sample of this report?

Have Query?


Research Assistance

For Enquiries, Call :

+1-800-998-4852US Toll Free

Email : sales@marketresearchhub.com

Back To Top