The Baby Food Sector in Thailand 2017
"The Baby Food Sector in Thailand 2017", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Thailand market.
The environment in Thailand has not been conducive towards the development of the baby food sector, which underwent a 7.5% drop in consumption between 2010 and 2016. Women are increasingly employed in professional and skilled jobs. This is likely to mean an increase in income, but a decrease in spare time, and in general has a tendency to favor the purchase of baby foods. The baby food sector is forecast to show some recovery in volume terms over the next six years, due to higher per capita consumption in all categories, and despite the expectation that the number of births will continue to decrease. Sales of baby milks are expected to show slow growth. Consumption of cereals will remain more or less stable, while the very small meals category will show buoyant growth.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
- The baby food sector continues to be fairly sluggish compared with the boom years a decade ago. The environment has not been conducive towards the development of the baby food sector, which underwent a 7.5% drop in consumption between 2010 and 2016.
- Sales are dominated by milks, at 93% of value and 92.5% of volume, but consumption has declined and prices have come under pressure, holding down the value increase to 13%.
- Wet meals have been the only segment to show volume growth, as they are primarily purchased by affluent working women, who are less affected by economic difficulties, but this remains a tiny segment, accounting for less than 3% of both value and volume
- Multinationals enjoy a high profile, with the top three holding over 90% of sales. Most are involved primarily or exclusively in the milks sector.
- Thailand has one of the lowest levels of exclusive breastfeeding in the world, and this, combined with growing affluence, led to growth in milk consumption up to 2008.
- In August 2014, UNICEF and its partners launched the powdered milk = risk campaign, aimed at preventing mothers from mistakenly believing that formula-milk is as good as breast milk for their babies.
Reasons to buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Birth: Live Birth Rates
Live Births by Region
Other Baby Food
Production and Trade
Production - 66
Nestl (Thailand) Ltd
Dumex Ltd (Danone)
Mead Johnson Nutrition (Thailand) Ltd
Abbott Laboratories Limited
Heinz Win Chance Co Ltd
Baby Food Retailing
Political and Economic Background
Key Macroeconomic Forecasts
Prospects and Forecasts
Birth & Population Projections
Additional Data Tables
List of Tables
Table 1: Live Birth Trends, 2006-2016
Table 2: Live Births by Area, 2010-2016
Table 3: Birth Rates by Region, 2011-2014
Table 4: Trends in Marriages & Divorces, 2010-2015
Table 5: Live Births by Age of Mother, 2000-2014
Table 6: Number of Women of Childbearing Age by Age Group, 2010 & 2015
Table 7: Female Employment Trends, 2010-2015
Table 8: Female Labor Force Participation Rates by Age, 2013 & 2014
Table 9: Working Women by Type of Work, 2012 & 2015
Table 10: Breastfeeding Trends, Thailand, 2012
Table 11: Early Breastfeeding Initiation, 2012
Table 12: Types of Breastfeeding by Region, 2009
Table 13: Median duration breastfeeding among children aged 0-35 months, Thailand, 2012
Table 14: Market Size, 2016, & Growth Rates, 2010-2016
Table 15: Trends in Manufacturer Shares, % Value, 2010-2016
Table 16: Baby Food: Manufacturer Shares by Sector, %, 2016
Table 17: Projected Sector Size, 2022, & Growth Rates, 2016-2022
Table 18: Baby Milks: Segmentation by Quality, 2010-2016
Table 19: Baby Milks (Powder): Brand Price Positioning Analysis, 2016
Table 20: Baby Milks (Liquid): Brand Price Positioning Analysis, 2016
Table 21: Baby Milks: Type of Packaging, 2016
Table 22: Baby Milks: Pack Sizes, 2016
Table 23: Baby Milks: Manufacturer Shares, Value, %, 2010-2016
Table 24: Cereals & Dry Meals: Price Positioning, 2016
Table 25: Cereals & Dry Meals: Pack Sizes, 2016
Table 26: Baby Cereals: Manufacturer Shares, 2010-2016
Table 27: Savoury Wet Meals: Price Positioning, 2016
Table 28: Sweet Wet Meals: Price Positioning, 2016
Table 29: Baby Meals: Pack Types, 2016
Table 30: Baby Meals: Pack Sizes, 2016
Table 31: Baby Meals: Manufacturer Shares, 2010-2016
Table 32: Finger Foods: Price Positioning, 2017
Table 33: Baby Food: Sector Volume, Tons, 2010-2016
Table 34: Packaged Food Sales by Channel, Billion, 2009-2016
Table 35: Baby Food: Sales by Outlet Type, 2010-2016
Table 36: Economic Indicators, 2010-2016
Table 37: Key Macroeconomic Forecasts, 2016-2022
Table 38: Birth & Population Projections, 2010-2022
Table 39: Baby Population, Number of Babies, 2006-2022
Table 40: Number of Women of Childbearing Age, By Age Group, 2010-2022
Table 41: Baby Food: Market Value, Current Prices, 2010-2016
Table 42: Baby Food: Sector Value, Constant Prices, 2010-2016
Table 43: Baby Food: Sector Value, US$ Million, 2010-2016
Table 44: Baby Food: Sector Volume, Tons, 2010-2016
Table 45: Baby Food: Per Capita Expenditure, Current Prices, 2010-2016
Table 46: Baby Food: Per Capita Expenditure, Constant Prices, 2010-2016
Table 47: Baby Food: Per Capita Expenditure, US$ Dollars Prices, 2010-2016
Table 48: Baby Food: Per Capita Consumption, Grams, 2010-2016
Table 49: Baby Milks: Category Trends, 2010-2016
Table 50: Baby Milks: Market Segmentation, Value & Volume, 2010-2016
Table 51: Baby Milks: Brand Price Analysis, 2016
Table 52: Baby Cereals: Sector Trends, 2010-2016
Table 53: Wet Meals: Sector Trends, 2010-2016
Table 54: Imports of Baby Food by Type, Value & Volume, 2010-2015
Table 55: Baby Milks & Cereals: Imports by Country of Origin, Value & Volume, 2009-2015
Table 56: Baby Milks & Cereals: Exports, 2010-2015
Table 57: Baby Milks & Cereals: Exports by Country of Destination, Value & Volume, 2010-2015
Table 58: Baby Meals: Exports, Value & Volume, 2011-2015
Table 59: Other Baby Food: Exports by Country of Destination, Value & Volume, 2012-2015
Table 60: Baby Food: Sector Value Forecasts, Current Prices, 2016-2022
Table 61: Baby Food: Sector Value Forecasts, Constant Prices, 2016-2022
Table 62: Baby Food: Sector Value Forecasts, US$ Million, 2016-2022
Table 63; Baby Food: Sector Volume Forecasts, Tons, 2016-2022
Table 64; Baby Food: Per Capita Expenditure, Current Prices, 2016-2022
Table 65; Baby Food: Per Capita Expenditure, Constant Prices, 2016-2022
Table 66; Baby Food: Per Capita Expenditure, US Dollars, 2016-2022
Table 67; Baby Food: Per Capita Consumption, Grams, 2016-2022
List of Figures
Figure 1: Baby Food: Sector Size, 2010-2016
Figure 2: Baby Food: Sector Segmentation, 2016
Figure 3: Baby Food: Per Capita, 2010-2016
Figure 4: Baby Food: Manufacturer Shares, Value, 2016
Figure 5: Baby Food: Manufacturer Shares by Sector, % Value, 2016
Figure 6: Baby Milks: Category Trends, 2010-2016
Figure 7: Baby Milks: Category Trends, 2010-2016
Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2010-2016
Figure 9: Baby Milks: Category Segmentation, Value and Volume, 2010-2016
Figure 10: Baby Cereals : Category Trends, 2010-2016
Figure 11: Baby Cereals: Per Capita Expenditure & Consumption, 2010-2016
Figure 12: Baby Meals: Category Trends, 2010-2016
Figure 13: Meals: Per Capita Expenditure & Consumption, 2010-2016
Figure 14: Baby Food: Manufacturer Shares, Value %, 2016
Figure 15: Baby Food: Manufacturer Shares, Volume %, 2016
Figure 16: Baby Food: Sector Size, 2016-2022
Figure 17: Baby Food: Per Capita, 2016-2022
Figure 18: Baby Food: Sector Segmentation, 2022
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