THE BEAUTY CONSUMER-US-FEBRUARY 2018

THE BEAUTY CONSUMER-US-FEBRUARY 2018

Feb 2018 Mintel Personal CareN/A Price :
$ 3995
The beauty category has continued to grow through 2017, with the highest growth coming from beauty devices. Women are minimizing their daily beauty routines and are searching for products that can do it all in the least amount of time. Going forward, women will continue to demand customized products to reduce the number of products needed to create their individual looks.
Table of contents
OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY
Overview
The issues
Beauty market is growing, but nail color and care continues to struggle
Figure 1: Percentage change in beauty sales, by segment, 2016-17 (est)
Multi-purpose beauty products are in demand but could threaten category growth
Figure 2: Interest in beauty trends, December 2017
K-beauty trends losing momentum among key demographics
Figure 3: Interest in beauty subscription services and K-beauty, by age, December 2017
The opportunities
Natural benefits could boost sales
Figure 4: Purchase influencers, any rank, natural ingredients, by age, December 2017
In-shower beauty products are an additional step, but still save time
Figure 5: Year over year growth of US in-shower skincare product launches, 2012-2017*
Growing multicultural population bodes well for experimental trends
Figure 6: Interest in beauty trends, by race and Hispanic origin, December 2017
THE MARKET WHAT YOU NEED TO KNOW
Mature categories post highest sales, developing categories show higher growth
Blurring of categories could be responsible for decreased spend
Multicultural population, consumer confidence forecast to rise
MARKET BREAKDOWN
Wide-ranging categories responsible for highest consumer spend
Figure 7: Share of sales in beauty market, by segment, 2017 (est)
Beauty devices show highest growth, nail color loses share
Figure 8: Percentage change in beauty sales, by segment, 2016-17 (est)
MARKET PERSPECTIVE
Skincare and make-up spend declined from 2016
Figure 9: Percent of beauty spend in the past three months, by category, Spring 2015-17
Blurring of category lines results in cannibalization
Figure 10: Skincare benefits in facial make-up, May 2017
Figure 11: Select interest in fragrances with added benefits, May 2017
MARKET FACTORS
Female multicultural population anticipated to grow
Figure 12: Population of women by race and Hispanic origin, 2013-23
Safety Act makes ingredient safety a priority
Consumer confidence declines slightly, optimism still high
Figure 13: Consumer Sentiment Index, Dec 2012-Dec 2017
KEY PLAYERS WHAT YOU NEED TO KNOW
Natural products here to stay, convenience still key purchase driver
Customization grows smarter, minimalism takes hold
WHATS WORKING?
Natural products plant roots, sustainability is the new focus
Figure 14: Select product purchases, any natural product (net)*, October 2017
Convenience continues to be leading purchase factor
Figure 15: Year over year growth of US beauty product launches with a convenience claim, 2015-2017*
WHATS NEXT?
Customization gets even more personal
Figure 16: Interest in select retail services, by women 18-34, May 2017
Minimalism moves beyond convenience
THE CONSUMER WHAT YOU NEED TO KNOW
Majority of beauty routines three to six steps, regardless of occasion
Convenience key driver in choice of retailer
Personal recommendations most valuable
Women want effective, easy-to-use products
Natural, timesavers resonate with widest audience
Women find shopping fun, but overwhelming
BEAUTY ROUTINES
Common steps performed daily, involved reserved for special occasions
Figure 17: Beauty routines, December 2017
Beyond personal hygiene, make-up helps women feel their best
Figure 18: Beauty Routines Ever do (net)*, December 2017
Women adopt more steps during weekdays, less on weekend
Figure 19: Repertoire of beauty routines, weekday routine and weekend routine, December 2017
Women aged 35-44 most engaged
Figure 20: Select beauty routines ever do (net)*, by age, December 2017
Steps that appeal to Hispanics experimental nature resonate
Figure 21: Beauty Routines Ever do (net)*, by Hispanic origin, December 2017
RETAILERS SHOPPED
Mass channels offer convenience, specialty offers experience
Figure 22: Retailers shopped, December 2017
Drug stores strike a chord with mature consumers
Figure 23: Select retailers shopped, by age, December 2017
Specialty stores adopt inclusivity to reach more women
Figure 24: Retailers shopped, by race and Hispanic origin, December 2017
RESOURCES FOR LEARNING ABOUT BEAUTY
Personal recommendations most influential
Figure 25: Resources for learning about beauty, December 2017
Younger women hold personal and online recommendations in similar regard
Figure 26: Sources of information, by age, December 2017
Hispanic women trust online reviews, Black women trust ads
Figure 27: Sources of information, by race and Hispanic origin, December 2017
PURCHASE INFLUENCERS
Effective, easy-to-use products appeal to wide audience
Figure 28: Purchase influencers, by rank, December 2017
Experimental nature of young women creates diverse purchase drivers
Figure 29: Purchase influencers, any rank, by age, December 2017
Black women brand loyal, interested in natural ingredients
Figure 30: Purchase Influencers, any rank, by race and Hispanic origin, December 2017
INTEREST IN BEAUTY TRENDS
Women want more than just the natural look
Timesavers promote product trial without drastically altering routines
Figure 31: Year over year growth of US in-shower skincare product launches, 2012-2017*
K-beauty appeals to niche audience
Figure 32: Interest in beauty trends, December 2017
Younger women over-index for tech, 35-44-year-olds go natural
Figure 33: Interest in beauty trends, by age, December 2017
Hispanics interested in timesavers, Black women stay natural
Figure 34: Interest in beauty trends, by race and Hispanic origin, December 2017
ATTITUDES TOWARD BEAUTY
Majority of women find shopping for beauty overwhelming, but fun
Figure 35: Attitudes toward shopping for beauty products, Any agree or any disagree, December 2017
Women use beauty to shape their style and boost self-esteem
Figure 36: Attitudes toward style and appearance, Any agree or Any disagree, December 2017
Mature women march to the beat of their own drum
Figure 37: Select attitudes toward shopping for beauty and appearance, any agree or any disagree, by age, December 2017
Hispanics prefer an element of fun in their shopping experiences
Figure 38: Select attitudes toward shopping for beauty and appearance, any agree or any disagree, by race and Hispanic origin, December 2017
APPENDIX DATA SOURCES AND ABBREVIATIONS
Data sources
Consumer survey data
Consumer qualitative research
Abbreviations and terms
Abbreviations

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