Wine in Germany-Top Growth Opportunities

Wine in Germany-Top Growth Opportunities

Jul 2020 GlobalData Retail68 Pages Price :
$ 2995
Wine in Germany - Top Growth Opportunities


Top Growth Opportunities for Wine in Germany provides an overview of the wine market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalDatas proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for wine producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

Get access to -
- Key consumer demographic groups driving consumption within the Germany market. Improve your consumer targeting by understanding whos driving the market, what they want, and why
- A study of market value and volumes over 2014-2019 for Germany supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2019-2023 period
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and regional product innovation targeting key consumer needs


- The German wine sector ranked fifth on the GlobalData Opportunity Score.
- A weakened economy could effect the wine sales however a rise in consumers disposable incomes have resulted in rising consumer confidence. Consumers are therefore increasingly seeking premium wine products.
- The overall German wine sector shrank slightly by -1.3 between 2013 and 2019, but is expected to grow steadily over the next 5 years.
- The German wine sector is set to record value growth exceeding volume growth across all confectionery categories during 2019 - 2023, signalling that consumers are seeking products of higher value and quality.

Reasons to Buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Germany's wine consumers.
- This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the wine sector. Category, brand, and packaging dynamics are also examined.
- This allows product and marketing strategies to be better aligned with the leading trends in the market.
Table of Contents
1. Introducing a Top Growth Market for Wine
Top 10 Global Growth Opportunities Scores
Top Global Issues
Assessment Against Global Strategic Issues
GlobalDatas Strategic Issues Map
Predicted Future Issues for the Global Sector
Reward and Risk Assessment
Opportunity Score - Overview
Consumer Spending Trends - Peer Group Comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and Inhibitors of Growth
Rewards and Opportunities for Growth
Summary of the Market
2. Market Insight - Identifying the Opportunities to Move Into
Market Growth by Category
Value Growth of the Market
Volume Growth of the Market
Level of Premiumization by Category
Category Analysis - Key Drivers of Change
3. Retail and Distribution Insight - Key Channels and Retailers Driving Growth
Wine Retail Channel Share
Key Retail Channel Trends
Routes to Market
Drivers of Change in the Sector
4. Company and Brand Insight - The Competitive Landscape Defined
Category Fragmentation
Company and Brand Strength
Private Label Penetration
Brand Share by Leading Supplier International and Domestic Brand Analysis
Company and Brand Strength Summary
5. Consumer Insight -Who, What, When, Where and Why
Strategic Issues Map
Key Consumer Driver Implications
Key Consumers Trends
Consumer Groups
Key Premium and Indulgence Trends
Penetration of Health and Wellness Claims by Category
Consumer Trends Summary
6. Product and Packaging Insights
Key Product Insights
Trends and Strategic Issues - Other Notable Product Trends
Key Product Innovation Case Studies
Key Packaging Insights
Trends and Strategic Issues
Product Launch Key Takeouts
7. White Spaces and Innovation Opportunities - Space to Move Into
Growth Segments to Target
Consumer Spaces to Target
Segment Opportunities
Price Dynamics
Product Launch Key Takeouts
Key Recommendations
8. Appendix and Definitions

List of Tables
Visualization of 10 Countries Growth Opportunities
Visualization of 10 Countries Growth Opportunities (Continued)
Reward and Risk Assessment
Market Value and Split, 2014-2023
Winners and Losers by Category, Value, 2019-2023
Volume Growth by Category, 2014-2023
Winners and Losers by Category, Volume, 2019-2023
Wine Category Fragmentation, 2018
Key Consumption Volume Shares by Consumer Group, 2018
Key Consumption Motivators by Category, 2018
Key Consumption Motivators by Category, 2018 (Continued)
Top Categories by Volume and CAGR, 2014-2019
Average Price Change by Brand, 2018

List of Figures
Map of top Opportunity Markets
Map of Top Global Issues
Global Issue Web
GlobalDatas Strategic Issues Map
Average Consumer Spend, Peer Group Comparisons, 2013-2023
Market Value and Split, 2013-2023
Value Growth by Category, 2014-2019 and 2019-2023
Value Market Growth by Category, 2013-2023
Winners and Losers by Category, Volume, 2019-2023
Value and Volume Growth by Category, 2013-2023
Private Label Penetration and CAGR, 2014-2019
Cumulative Value Share by Brand, 2018
Penetration of Health and Wellness Claims by Category, 2018
Packaging Materials Volume Share, 2018 & 2023
Packaging Closure Materials Volume Share, 2018 & 2023
Projected CAGR for Top Five Categories by Value, 2019-2023
Price Change by Category, 2019

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